Optometrists in Lincoln

“Great service, from the doctor, the staff and everyone. Kelsie was fantastic in helping me with frames. She was patient, kind and so helpful.“

“I've been going to Heartland Optical for years, and I couldn't recommend them more. The entire team is friendly, knowledgeable, and always goes above and beyond to take care of their patients. Whether I need an adjustment, new nose pads, or help with my glasses, they're always happy to help. I also really appreciate the warranty they offer on my glasses—it makes the whole experience worry-free and shows they stand behind what they sell. If you're looking for an eye doctor that truly cares about their patients and provides outstanding service, Heartland Optical is the place to go!“

“My Optician is very knowledgeable, warm and friendly! I look forward to working with her again! 👍🏼“

“Took my young boys in for their first eye exam (besides school). They were nervous, but the staff & doctor were so kind. They explained everything to my boys beforehand to ease any anxiety that was there. We will definitely make this our primary eye care office.“

“I was told by a national brand that the best they could get me is 20/50. Went here and they got me to 20/32 without even trying that hard.“

“My family and I have been following Dr. Josh Engel for over 20 years. Always great honest service and a great guy!“

“The team at Target Optical in Lincoln, NE is phenomenal. Got the glasses I wanted and when they came in they made sure they fit properly and were comfortable.“

“Everyone we have worked with at Nebraska Eye Institute has been amazing! We also love Dr. Daberkow! The exam is thorough and customer service is excellent!“

“Patient, informative, polite, & my preferred location. Any vision issues I come here first.“

“Took my 4 year old here. Came after a chiropractor suggested we give them a try. The eye exam was so thorough. He hated his last set of glasses stating they gave him headaches. His lenses were way off apparently. Last doc spent 30 minutes with him every time and never addressed concerns. This office was amazing. Thank you so much for helping my kiddo“

“Walked in and was helped immediately. The customer service this place provides is phenomenal.“

“The service was amazing the staff was Quick to help and very friendly. Prices are amazing. Overall will continue to give them my business. Plus one Time I stopped in with glasses i got else where and the employee fixed my glasses and tightened up the screws and stuff just to help amazing place. Will tell snyone needed glasses to go here.“

“The staff is really friendly and helpful in explaining your eye care needs!! At no time did I feel rushed!“

“Excellent service! Friendly, knowledgeable staff and a smooth, thorough experience. I felt well taken care of and would definitely recommend Optical Gallery.“

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“Dr. Wilcox is kind, professional, and very personable. She explained things very well and took my preferences into consideration when discussing options for my eye health. I would absolutely recommend her to my family and friends. It was a great experience for me!

Edit to add:
I’ll also say the front desk staff were also extremely kind and personable. They were great to chat with and helped me understand my options for various screenings before my exam. I honestly had a great experience all around.“