Reviews for Heartland Optical

Dec 2023

There a great place to go to get great prices on frames and lenses for you old frames. They’re always so friendly and helpful. They’re really fast at making you glasses or lenses. The Optometrists are really great and asks lots of questions and listen to what you have to say.
Nov 2023

The staff and Dr. at heartland optical East Location On 82nd Holdrege stI saw yesterday were very friendly , professional and helpful. Dr. Jennifer W was very knowledgeable and informed me of my total eye health. I was very satisfied with the care and service I received from them. They also helped me choose the perfect pair of glasses for me at a reasonable price.
Aug 2023

Everyone was extremely friendly. I barely sat down before I was called into the office for my appointment. I never once felt rushed and everyone was happy to answer my questions. I definitely recommend Heartland Optical to anyone looking for a new Optometrist!

From Heartland Optical

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. It began when Dr. Ron Conrad and several other optometrists purchased a wholesale optical laboratory in the early 1980s. In 1994, current co-owner, Casey Conrad, joined the team with his brother, Tom Conrad, following suit 10 years later. That location now houses a state-of-the-art lens laboratory, advanced equipment to facilitate patient care, and a wide variety of eyeglasses, sunglasses, and safety glasses. In January of 2016, Heartland Optical opened its 2nd location in Grand Island, NE and in 2023, opened their 3rd location in Lincoln, NE.