Five stars for outstanding customer service. Office Manager Adam Gulrud listened to my concerns, carefully evaluated the issue, and resolved it professionally. He was knowledgeable, courteous, and genuinely wanted to make things right. The new prescription is perfect! I truly appreciate a business that stands behind its work. Thank you, Adam!
About Wisconsin Vision
Wisconsin Vision is a family-owned business and the largest independently owned optical company in Wisconsin. They are dedicated to providing affordable, high-quality eye care and eyewear for patients of all ages. The company accepts various types of vision insurance and offers financing options through CareCredit.
Wisconsin Vision's stores carry a wide range of designer and private label eyeglass frames for men, women, and children, as well as prescription safety glasses for work, hunting, sports, and other activities. Their eye doctors are all licensed optometrists who perform complete eye exams, diagnose and treat eye problems, and prescribe corrective lenses when needed. The company owns its own lens lab in Wisconsin and is committed to giving back to the local communities that have contributed to its growth.
Customers have praised Wisconsin Vision for its warm and friendly atmosphere and knowledgeable staff. Many reviews highlight the exceptional customer service, with employees being described as kind, helpful, and patient. One customer had a great experience with the assistance provided by staff members like Tracy, Adam, and Alyssa, who were noted for their expertise in frame selection. Another customer appreciated the support from Shy when looking for rimless frames, stating it was a very nice experience. Overall, customers have had positive experiences at Wisconsin Vision and highly recommend the business for its high-quality eye care and eyewear.
Reviews
The experience I’ve had at this Wisconsin vision location has been phenomenal! All the employees I’ve had interaction with were so helpful. Special thanks to Taylor and Adam! Flawless customer service and compassion!
I stopped by to get my Dolce & Gabbana sunglasses straightened out after they had a mishap. AideLiz was more than willing to help and took care of me with great customer service, and my glasses are looking as sharp as ever.
Photos

Hours
Good to know
- services: tool & equipment rental
- parking: lot, free
- wheelchair accessible
Location
2262 South 108th Street, Milwaukee, WI 53227
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