About Target Optical

Target Optical, located at 2950 S Chase Ave in Milwaukee, offers quality eye care, fashion, and affordability in a fun and simple shopping experience. The team, including Independent Doctors of Optometry, provides expert care and attention to detail. Patients appreciate the time taken to answer questions and discuss eye health, feeling valued and not rushed. The staff, including Jocelyn, are friendly, helpful, and knowledgeable, assisting with frame selection and providing excellent customer service. Customers have praised the staff for being incredibly helpful, pleasant, and professional, even when busy. The team handles multiple customers smoothly, making insurance and pricing easy to understand. The eye exam with Dr. Heinecke is highly recommended, with patients describing it as the best they’ve ever had—personable, professional, and informative. Additionally, staff members like Jazmine and others are known for being approachable and friendly, ensuring a positive experience. If glasses need repairs, such as a nose piece, the staff quickly and professionally fix them, making Target Optical a trusted destination for eye care and eyewear needs. With top brands like Ray-Ban and Oakley, and a 90-day unconditional guarantee on lenses, Target Optical continues to serve the community well.

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Reviews for Target Optical

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  • Dec 2025

    Best eye exam, hands down. I'm over 50 and have been wearing glasses half my life. It was easy to make the appointment just a couple days out. They took my insurance which covers an exam so nothing out of pocket for that. I had a 940am appointment and was out in 20 minutes. I didn't order glasses right away, but am thinking I will as both the optometrist & sales assistant were amazing. I walked away with more confidence in Target and in my vision. Bravo!

  • Nov 2025

    Kaia went out of their way to help me when I was in a tough situation with my contacts. I came in minutes before close and Kaia was nothing but friendly, warm and courteous. Truly above and beyond. Thank you!

  • Nov 2025

    The doctor took his time with my eye exam, answered my questions, and was very professional but it was the staff who were most helpful as they guided me in choosing my lenses and frames and then help me fit them. A pleasant experience for sure.

Hours

Monday: 9AM - 7PM
Tuesday: 9AM - 7PM
Wednesday: 9AM - 7PM
Thursday: 9AM - 7PM
Friday: 9AM - 7PM
Saturday: 10AM - 8PM
Sunday: Closed

Tips

walk-ins welcome accepts credit cards