Ulta Beauty

Ulta Beauty is a well-known US beauty retailer that offers a wide range of products from over 500 brands, both in-store and online. Customers can choose from more than 25,000 products, including popular brands like Fenty, Tarte, and CHANEL, as well as exclusives such as Kylie Cosmetics and Olaplex. The store's Conscious Beauty section features vegan, cruelty-free products with clean ingredients, sustainable packaging, and a positive community impact. The Salon at Ulta Beauty provides services such as haircuts, hair coloring, makeup application, and ear piercing. Customers have praised the service provided by the stylist for brow services, highlighting her attention to detail and ability to get them perfect. One customer mentioned that their hair for a wedding was done by Robbi, who was welcoming, understanding, and made their dream wedding look come true. However, some customers noted that the store can be overstimulating and that staff can sometimes be unfriendly, especially toward those who do not fit a certain stereotype. Others mentioned issues with price matching, opting to shop at Target instead for cheaper options. Despite this, the store is appreciated for its well-stocked shelves, helpful staff, especially during busy holiday seasons, and the availability of popular brands and products. The rewards program and app are also features that many customers enjoy.