About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. Customers can shop for cosmetics, fragrance, body, skin, and hair care products, as well as visit the in-store Salon for a range of services, including haircuts, color, brow waxing, lash extensions, and makeup application. The Conscious Beauty section provides eco-friendly and cruelty-free options. Reviewers commend the knowledgeable and helpful staff, who provide personalized recommendations and tutorials. Many have highlighted the salon services, praising stylists like Katie, who is noted for her skill with thick curly hair, providing a relaxing experience. Yessenia has been recognized for her assistance in selecting wedding makeup, while Jordan is appreciated for her patience and kindness. Although some customers experienced less friendly service in the past, recent visits show improvements, with staff like McKenzie receiving praise for their kindness and helpfulness.

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Reviews for Ulta Beauty

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Apr 2026
I had a really positive experience at Ulta today, thanks to Dae! From the moment I walked in, she was warm, attentive, and immediately offered help.

I usually dread going into Ulta because I’ve had negative experiences with staff in the past—often due to mean girl energy leading me to feel like I’m a bother. The last time I came in for help with color matching, a group of employees were chatting behind the counter about non-work-related things. I was told someone would be with me in a few minutes, but as the conversation continued, I realized no one was coming and eventually left.

Thankfully today Dae completely changed that experience for me. She...read full review
Mar 2026
I experienced the friendliest and most willing to help associates that I've met in a long time. Thank you Ms. Dae! You were patient, informative, and stayed with me until I was finished shopping. That's the kind of customer service everyone should provide! 5 stars for Ms. Dae!!!
Mar 2026
Sariah was extremely helpful and kind.
I went in not really knowing what I was supposed to be looking for and Sariah made me feel so much better about what products would suit me best.
She had very helpful tips and was so above and beyond that when I go back, I will definitely be asking for her. ❤️