About Sam Brocato Salon

Sam Brocato Salon, situated in the center of SoHo, NYC, has been providing exceptional hair and beauty services since 2008. This open rustic-modern salon offers a range of services, including cutting, coloring, smoothing, permanent waving/curling, extensions, styling, makeup, waxing, and brow design. The salon is known for its knowledgeable, skilled, and customer-focused team that aims to exceed expectations. Visitors to the salon have consistently praised the warm and friendly atmosphere, as well as the expertise of the stylists and colorists. The salon's cleanliness, cuteness, and modern design also received positive comments. Customers have highlighted the excellent service and respect for boundaries shown by the stylists, who listen carefully to clients and ensure they are happy with their new look before they leave. The salon's stylists, such as Diana, Sam, and Victoria, have received high praise for their exceptional skills and ability to understand and enhance clients' visions. Customers have expressed their delight with the salon's service, particularly for special occasions like weddings. Overall, Sam Brocato Salon consistently delivers a positive, personalized experience for its clients.

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Reviews for Sam Brocato Salon

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  • Aug 2025

    Diana Baksh is 10000% trustworthy and beautiful energy. I decided to cut my own hair to save time obviously i don’t know how to cut hair - i had to emergency run to Sam Brocato and was teamed up with Diana and she saved me. It looks great and is growing out well i trust her and would recommend her to anyone

  • Jul 2025

    What a fabulous place!!! Starting with the beautiful space that is truly different-so low key and welcoming and without doubt the most beautiful salon I’ve been to. I had my color done by Diana and my cut by Sam. Both of them took a lot of time to understand what I was looking for and I came out of there with exactly what I wanted: fabulous color and one of, if not the best cut, I’ve ever had. I am thrilled to have found them and can’t wait to go back!

  • Jul 2025

    I've been going to Victoria Melton for my blonde since I have lived in NYC and she is amazing! The color is always great and she makes the whole process feel fun and relaxed, and just has the best energy. Super talented, super cute, and I always leave feeling confident and taken care of. The salon is also just a super fun and trendy spot. Highly recommend!

Hours

Monday: ClosedTuesday: 9AM - 9PM
Wednesday: 9AM - 9PM
Thursday: 9AM - 9PM
Friday: 9AM - 8PM
Saturday: 8AM - 7PM
Sunday: 9AM - 7PM

Tips

price range: average walk-ins welcome wheelchair accessible accepts credit cards street parking free wi-fi gender-neutral restrooms bike parking