About Sam Brocato Salon

Sam Brocato Salon, situated in the center of SoHo, NYC, has been providing exceptional hair and beauty services since 2008. This open rustic-modern salon offers a range of services, including cutting, coloring, smoothing, permanent waving/curling, extensions, styling, makeup, waxing, and brow design. The salon is known for its knowledgeable, skilled, and customer-focused team that aims to exceed expectations. Visitors to the salon have consistently praised the warm and friendly atmosphere, as well as the expertise of the stylists and colorists. The salon's cleanliness, cuteness, and modern design also received positive comments. Customers have highlighted the excellent service and respect for boundaries shown by the stylists, who listen carefully to clients and ensure they are happy with their new look before they leave. The salon's stylists, such as Diana, Sam, and Victoria, have received high praise for their exceptional skills and ability to understand and enhance clients' visions. Customers have expressed their delight with the salon's service, particularly for special occasions like weddings. Overall, Sam Brocato Salon consistently delivers a positive, personalized experience for its clients.

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Reviews for Sam Brocato Salon

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  • Aug 2026

    I was looking for a place to get my wavy hair cut. People seem to have a really hard time getting it right, but I found a mention of Cristi on Reddit and gave her a try and she was great. A couple weeks later, I love my cut and the whole salon experience was great. It's in a swanky neighborhood and I was afraid it might feel snobby but I didn't get that feeling at all. Start to finish it was great. Will definitively go back. Highly recommend.

  • Jun 2026

    I cannot recommend Diana Baksh at Sam Brocato highly enough! I came in with a general vision — natural, sun-kissed, cool-toned brown with dimension — and she absolutely nailed it. The color looks effortless and lived-in, with none of the brassiness I worried about, and the dimension gives it so much depth and movement.

    Diana listened carefully, explained her approach, and exceeded my expectations. If you’re looking for beautiful, natural-looking dimensional color, she’s your person. I’ll absolutely be back!

  • Jun 2026

    I almost don't want to write this because it's hard enough to get an appointment with Ashley, but there is truly no better colorist or human. Ashley cares more about your hair than you will. With the combination of a mad scientist and an artist, you won't regret sitting down in her chair.

Hours

Monday: 10AM - 9PM
Tuesday: 9AM - 9PM
Wednesday: 9AM - 9PM
Thursday: 9AM - 9PM
Friday: 9AM - 8PM
Saturday: 8AM - 7PM
Sunday: 9AM - 7PM

Tips

price range: average walk-ins welcome wheelchair accessible accepts credit cards street parking free wi-fi gender-neutral restrooms bike parking