iti Direct Mail
“I was geofarming a particular route and I had set a budget based on that route. Originally it had a little over 700 recipients, then when I went to copy the order with a new post card design, it went up to over 1000 recipients, messing with my budget and my audience. It was a shame, I couldn't get an explanation as to why it changed, in the end I chose a different route and that also messed with my consistency. I hope this isn't a regular thing, because what good is geofarming without consistency. I'd be better if I just got the lists and did it myself if I can't rely on the consistency. Also, on another note, It would be nice to have at least one printed sample sent to me so I can tangibly see what my potential clients are receiving. Quality of print, etc. I would pay an extra couple dollars to see the one sample.”
