About Wisconsin Vision

Wisconsin Vision is a family-owned and Wisconsin's largest independently owned optical company. Their purpose is to provide affordable, high-quality eye care and eyewear for patients of all ages. They accept a wide range of vision insurance and offer financing options through CareCredit. The stores carry a variety of designer and private label eyeglass frames for men, women, and children. They also offer prescription safety glasses for work, hunting, sports, and other activities. The eye doctors at Wisconsin Vision are licensed optometrists (OD) who perform comprehensive eye exams, diagnose and treat eye problems, and prescribe corrective lenses if needed. The company is proud to own its own lens lab in Wisconsin and is committed to giving back to the local communities that have helped them grow. Customers have praised the staff for their professionalism, quick service, and willingness to help with tasks like adjusting and repairing glasses. The wide selection of frames and acceptance of various insurance plans are also appreciated. Recently, staff members like Louise and Dominic have been recognized for their friendly attitude and helpfulness, offering free repairs and temporary fixes. In one case, the staff responded quickly and with kindness when a customer's wife had an accident with her glasses, providing immediate assistance and demonstrating high levels of empathy and professionalism.

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Reviews for Wisconsin Vision

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  • Feb 2026

    I had the most amazing experience at this location! Dr. Enemuoh is very professional and a joy to work with. Keeley, Nithila and Dominic all were so helpful in assisting me find the perfect frame. And, there were soooo many glasses to choose from as well! I look forward to returning for sunglasses 😎🥸

  • Jan 2026

    Cindy P. was Flawless! I wanted new lenses for two old frames I had, Cindy talked me through every step of the process. I got my exam, Cindy said the frames were in good shape, She ordered lenses for each frame. I'll pick them up in two or three weeks. Cindy P. was great to work with, open, professional and wonderful to work with! I highly recommend Cindy P. if you are looking for eyeware of any kind. Flawless experience!

  • Jan 2026

    I went to two other stores without finding frames I liked until here! Chunky plastic frames aren't flattering for me and it's hard to find metal frames I like. Claire heard me out and immediately came back with six options that were amazing and exactly what I was looking for! If you want something other than trendy thick plastic and want a staff member to really listen to you, I had a great experience here!

Hours

Monday: 9AM - 6PM
Tuesday: 9AM - 6PM
Wednesday: 9AM - 7PM
Thursday: 9AM - 6PM
Friday: 9AM - 6PM
Saturday: 9AM - 3PM
Sunday: Closed

Tips

accepts credit cards private lot parking bike parking