Target Optical in Fitchburg, WI offers a great eye care experience with quality products, affordable prices, and exceptional service. The independent optometrists provide thorough eye exams, and the knowledgeable staff helps customers find the perfect eyeglasses, sunglasses, and contact lenses from top brands like Ray-Ban, Armani Exchange, and Acuvue. Customers praise the efficient and engaging service, as well as the 90-day unconditional guarantee on lenses. Whether you're looking for a new prescription or just want to update your look, Target Optical delivers on its "expect more, pay less" promise, making eye care easy and enjoyable.
Everyone at this location is simply awesome!
I went there due to a severe eye irritation and was promptly taken in and diagnosed. Dr. Ratliff was very professional and the staff was super friendly and helpful!
Thank you for making me feel better!❤🩹
Jackie in the optical center at Target Fitchburg is beyond patient and kind. She thoroughly helped me even while there were multiple customers in the store, never rushing and making my day with excellent customer service. Thank you Jackie and Target!
I came in to have the screws on my glasses tightened and to have a screw replaced on my sunglasses. The service was excellent and the person fixing the glasses was very intentional to be sure they were fixed very well. Great service and at no cost!!! Thank you
6321 McKee Road, Fitchburg, WI 53719
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