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Ulta Beauty

4.2 107 reviews
Cosmetics, Cosmetics & Beauty Supply, Hair Salons
Overall rating
4.2
out of 5
107 reviews
5 star 64%
4 star 6%
3 star 7%
2 star 7%
1 star 16%

About Ulta Beauty

Ulta Beauty is a large beauty retailer offering a wide variety of cosmetics, fragrances, and personal care products. Customers can find over 25,000 products from 500 brands, including popular choices like Tarte, Fenty, Redken, and CHANEL. The store also features exclusive brands like Kylie Cosmetics and Olaplex. Ulta Beauty prioritizes Conscious Beauty, providing options for customers seeking vegan, clean ingredient, cruelty-free, and sustainably packaged products.

In addition to retail, Ulta Beauty offers salon services such as haircuts, hair coloring, brow waxing, lash extensions, and makeup application. Customers can book appointments online or try their luck with walk-ins, depending on stylist availability. The staff is known for being very helpful and friendly, with many customers praising their knowledge and willingness to assist. One staff member, Selena, has been especially appreciated for her kindness, explanations, and ability to find the perfect products and shades for customers. Customers also enjoy the wide selection of products and the convenience of online shopping with in-store pickup options. The salon staff, like Amanda, is recognized for understanding clients' needs, offering great advice, and providing timely services, making visits enjoyable and satisfying.

Sep 2026
5.0
I came in twice within one week, and both times I had the pleasure of being helped by Hannah. She truly went above and beyond to help my sister and me find the perfect concealer shades.

From the moment we walked in, Hannah greeted us so cheerfully and made us feel incredibly welcome. She took her time with us, was patient and knowledgeable, and somehow managed to give us her full attention while also assisting other clients.

You can genuinely tell that Hannah loves what she does, and it shows in the way she treats her customers. Her professionalism, positive attitude, and exceptional customer service deserve to be recognized. She is truly an asset to the team and should… read full review
Jun 2026
5.0
if i could give 10 stars I absolutely would. Cynthia was excellent, I suffer with severe hyperpigmentation on my face and have completely given up on makeup, cynthia told me to trust her and she built a routine for me with how to do my makeup. The following week I brought in my mother in law while I was in the salon she was searching for a foundation, she only speaks spanish and was so relieved to have found Cynthia who helped her find everything. I will continue to only go to this ulta for the amazing custom service.
Apr 2026
5.0
Wonderful experience from Luis, super sweet and very helpful if there’s anyone I would recommend for knowledge and insight for anyone going there for the first time it would be him!
Photos of Ulta Beauty, 833 North Krocks Road Ste 103,  Allentown
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Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 9AM - 9PM
Sunday 10AM - 7PM

Good to know

  •  offers same-day delivery
  • masks required

Location

833 North Krocks Road Ste 103, Allentown, PA 18106

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Ulta Beauty · 833 North Krocks Road Ste 103, Allentown, PA 18106

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