Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive collections like Kylie Cosmetics and Olaplex. Customers can shop for cosmetics, fragrance, body, skin, and hair care products, as well as visit the in-store salon for a range of services. The store's Conscious Beauty initiative provides choices in vegan, clean ingredient, cruelty-free, and sustainable products. Shoppers consistently report positive experiences at Ulta Beauty. Employees are described as knowledgeable, helpful, and polite, providing excellent customer service. One customer praised a sales associate named Norman for immediately recommending a product that cleared their skin, while another customer appreciated a "lovely blonde lady in a lab coat" who was also very educated and provided a gift bag. Additionally, a customer with a toddler was delighted when a store employee with "salt and pepper hair and glasses" offered the child a gift, making their day. Another customer had a great experience with an employee named Ben, who was patient in helping them find the perfect fragrance gift and providing skincare recommendations for the customer's sister.