They made me into the fabulous man I am today �
About The Boutique By Braé
The Boutique by BRAÉ, located in SoHo, New York, is a beauty salon founded by Paulo Neto and BRAÉ Hair Care in 2021. The salon offers a luxurious experience with exceptional service and tailor-made treatments, using BRAÉ's cutting-edge products. Paulo is highly regarded as an expert in his field, providing exceptional coloring and extension services. Customers appreciate his attention to detail and the health of their hair, even after treatments like Brazilian keratin and highlights. His caring and accommodating demeanor has earned him a loyal following, with clients stating they would not trust anyone else to touch their hair. The entire experience at The Boutique by BRAÉ is superb, with a talented team that makes clients feel welcome and at home. Many customers have noted the relaxing shampoo experience and the attention given to their styling needs. The Boutique by BRAÉ offers a haven for women seeking the best of the Brazilian beauty experience, and clients leave feeling like they have red carpet hair.
Reviews
Five stars, hands down the best salon in New York.
The Boutique by Brae is incredible. I had my hair colored here and it has literally changed my life. This is my hair color forever. From the moment you walk in, the space feels unique, warm, and thoughtfully put together, unlike any other salon in the city. The whole team is amazing: welcoming, talented, and genuinely invested in making you look and feel your best. The service is excellent from start to finish, and I left feeling more confident than I have in years.
If you're looking for a salon in New York that truly goes above and beyond, this is it. I can't recommend them enough!
Upon arriving to The Boutique by Brae, I always receive a friendly greeting , offered coffee, water or tea and seated immediately. Paulo has been doing my hair for 5 years now and he never disappoints. I have naturally curly hair and the balayage color always came out amazing and my curls were never damaged in the process. I just had my hair dyed caramel brown to get rid of the blonde from my balayage- I also wanted a blowout, hydration, and bang trim and I was very happy with the results; soft and voluminous. His colleagues also are great assisting getting your hair done. Paulo is a sweetheart don’t hesitate to book with him!
Photos
Hours
Monday Closed
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 8PM
Friday 10AM - 8PM
Saturday 10AM - 8PM
Sunday Closed
Good to know
- walk-ins welcome
- accepts credit cards
- good for kids
- street parking
- free wi-fi
- gender-neutral restrooms
- bike parking
- straight perms, coloring, extensions, african-american hair, curly hair, kids' hair, perms, asian hair
Location
54 East 4th Street, New York, NY 10003
Find More Pros Nearby
For local businesses
Is this your business?
Upgrade your profile to add the context customers, search engines and AI systems use to evaluate and recommend your business.