About The Boutique By Braé
The Boutique by BRAÉ, located in SoHo, New York, is a beauty salon founded by Paulo Neto and BRAÉ Hair Care in 2021. The salon offers a luxurious experience with exceptional service and tailor-made treatments, using BRAÉ's cutting-edge products. Paulo is highly regarded as an expert in his field, providing exceptional coloring and extension services. Customers appreciate his attention to detail and the health of their hair, even after treatments like Brazilian keratin and highlights. His caring and accommodating demeanor has earned him a loyal following, with clients stating they would not trust anyone else to touch their hair. The entire experience at The Boutique by BRAÉ is superb, with a talented team that makes clients feel welcome and at home. Many customers have noted the relaxing shampoo experience and the attention given to their styling needs. The Boutique by BRAÉ offers a haven for women seeking the best of the Brazilian beauty experience, and clients leave feeling like they have red carpet hair.
Such a great experience! Everyone was so sweet, welcoming, and professional. I asked for a bright, blonde and he delivered exactly what I wanted . I loved how my hair turned out Thank you ❤ Definitely recommend! Silvana 🇦🇱
If I could give 10 stars, I would! It took me so long to find a salon this good. Without a doubt the best salon I’ve been to in the US — I drove from Boston to get my hair done with Paulo and became a loyal client.
Paulo put in my extensions and did the color for both my hair and the extensions with so much patience and care. The whole team was super attentive. Such a warm, welcoming atmosphere. I loved my hair!!
Thank you so much, Paulo, Marcela, Raissa, and the whole team!