About The Boutique By Braé
The Boutique by BRAÉ, located in SoHo, New York, is a beauty salon founded by Paulo Neto and BRAÉ Hair Care in 2021. The salon offers a luxurious experience with exceptional service and tailor-made treatments, using BRAÉ's cutting-edge products. Paulo is highly regarded as an expert in his field, providing exceptional coloring and extension services. Customers appreciate his attention to detail and the health of their hair, even after treatments like Brazilian keratin and highlights. His caring and accommodating demeanor has earned him a loyal following, with clients stating they would not trust anyone else to touch their hair. The entire experience at The Boutique by BRAÉ is superb, with a talented team that makes clients feel welcome and at home. Many customers have noted the relaxing shampoo experience and the attention given to their styling needs. The Boutique by BRAÉ offers a haven for women seeking the best of the Brazilian beauty experience, and clients leave feeling like they have red carpet hair.
I’ve been coming here for years and always leave happy. Love my color every time, and the team is the best. Couldn’t recommend them more! 💕
Amazing spot I highly recommended.
I was hesitant trusting a new hairdresser moving to the city from Australia! However I could not be more grateful that I came across Paulo and his team. Their level of detail, energy and love for what they do shows in the results. I walked out so unbelievably happy with the results of my hair - they provided exactly what I asked for and achieved results better than my expectations. Highly highly recommended 🫶🏼