I hadn’t really worn makeup since before COVID, and whenever I did try, I felt like I looked pretty dated. I was looking for something easy, light and fresh, but I also really wanted someone to show me how to actually do it myself. And that’s exactly what I got with Jen.
Jen is not only incredibly lovely and pleasant, she is also a really talented makeup artist. We spent about an hour and a half together. She went through the products she recommended, explained what each one did, and then applied the makeup to one side of my face while I copied her on the other side. I loved that I was actually learning instead of just having someone do my makeup for me.
She even… read full review
About Jen Cayle Gaum Makeup Artist NYC
Jen Cayle Gaum is a professional makeup artist in New York City with over 20 years of experience. She is known for her ability to enhance natural beauty and boost confidence. Jen's services are popular for a variety of occasions, including weddings, bar/bat mitzvahs, professional headshots, interviews, and special events.
Clients praise Jen for her talent, professionalism, and positive energy. They highlight how her makeup looks both stunning in person and in photos, lasting all day. Jen's approach to makeup is focused on empowering individuals to feel their best, both inside and out. She even offers makeup lessons, helping clients learn techniques and discover new products.
The reviews describe Jen as an incredible, amazing makeup artist who "nails it every time." She is praised for making clients look "special but not 'overdone'" and for providing helpful skincare and makeup routine advice, especially for teenagers. Jen is described as kind, warm, and invested in her clients' continued success, even offering to be available for any future questions or assistance.
Reviews
I have followed Jen's work for a long time but finally went to her this summer to help me prep for speaking engagements. We ended up overhauling my entire makeup bag (which could have fit in a U haul lol) and my routine. I left our first session looking like myself, but better, and 10 years younger! She gave me personalized product recommendations and tips to help me feel confident on camera, on stage, and in real life. Even my husband noticed the glow up! I absolutely loved working with Jen and recommend her to everyone I know.
Jen is incredibly talented! She has done my makeup for both a special occasion and professional headshots, and each time I felt like the best version of myself.
I also had Jen help me evaluate my everyday makeup routine, and it was one of the best investments I’ve made. I had accumulated many products over the years but had no idea which ones actually worked for me or whether I was applying them correctly. Jen went through everything with me, kept the products that suited me, recommended only what I actually needed, and created a personalized routine that finally made sense. She also taught me how to apply my makeup for both everyday wear and special occasions.
For… read full review
Photos

Hours
Good to know
- accepts credit cards
- women-owned
Location
175 West 12th Street, New York, NY 10011
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