Reviews for DITA - SOHO

Dec 2023

I happened into this store 5 years ago after being disappointed in other brand’s storefronts and got some killer glasses (thanks to Ariel). Have been happy and the glasses have held up so well this whole time.Finally decided I wanted some new design options, and wandered back into this store. Imagine my delight to find Ariel still here and helpful as ever.He found another awesome pair of glasses for me in minutes. Already in love with the new ones.It’s hard to imagine going elsewhere in the future.
Nov 2023

I came about this store by chance; knowing the name via a good friend of mine who swears by their designs and the company in general.Ariel in the store was very friendly without being overly so, and the service was top notch. He swiftly showed me the frames he thought I would like, and would suit me, and he was right (confirmed by my optometrist sister)!The frames themselves are exceptionally good for the price. It’s a shame that there’s only one DITA store in the UK, with no online sales however this store can ship overseas.This first, off-the-cuff, purchase will not be my last
Nov 2023

I was as a tourist in NYC and broke my glasses. No one was willing to help me fix them as they didn't know the brand. Only at DITA the optician was so kind and nice and fixed it for me! Thanks again so much for your help!

From DITA - SOHO

California based Dita Eyewear handcrafts our Eyewear and sunglasses in Japan. Craftsmanship that Celebrates the Unseen. With over 25 years of Heritage our focus has been one thing: Perfecting the Art of Eyewear. We aren’t a fashion house license, We are independent. Defined by Details not Logos, We Specialize in Japanese Quality.