DITA - SOHO

$$$$ • Sunglasses, Eyewear & Opticians, Pet Friendly

273 Lafayette Street, New York, NY 10012

About DITA - SOHO

DITA - SOHO is a California-based store known for its handcrafted eyewear and sunglasses made in Japan, focusing on exceptional craftsmanship and quality. With over 25 years of heritage, DITA emphasizes perfecting the art of eyewear rather than following fashion trends, offering unique designs without logos. Customers consistently praise the store for its excellent service, particularly highlighting the helpfulness of staff members. Ariel, the store manager, is frequently mentioned for his outstanding customer service, going above and beyond to help customers find the perfect pair of sunglasses. Many shoppers appreciate the quality of the frames and the attention to detail during their visits. One customer noted how smoothly their shopping experience went, thanks to the staff's knowledge and quick adjustments made in-store for a perfect fit. Another loyal fan shared their long-standing love for DITA and recommended visiting the store for both prescription and sunglasses. Overall, DITA - SOHO is celebrated for its stylish eyewear and top-notch service, making it a go-to destination for eyewear enthusiasts.

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Reviews for DITA - SOHO

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  • Aug 2026

    Natasha thank you so much for taking extra care with me when I visited your store. You have impeccable taste and what you suggested was the perfect match for me. Thanks for being my personal stylist for the SoHo location and I look
    forward to seeing what you recommend for my next purchase. You are amazing and I’m truly happy with my purchase and your professionalism you exuded during my visit. I will definitely be in contact with you!!

  • Jun 2026

    I highly recommend the DITA SoHo store to anyone shopping for new optical wear. Their selections, advice, and customer service is optimal and first class. Above all their support to the product is excellent. They repaired my frame and stood behind their product. Something rare in this day and age. Sending special thanks to Joshua and Ariel for their excellent customer service and clear communication. Thanks to them my beautiful frame is new again.

  • May 2026

    I’ve only had good experiences at this location. The last person that helped me was Allen. He was very professional and always texted me with updates on a repair I needed. He was also very helpful with picking frames that worked for me.

Hours

Monday: 11AM - 7PM
Tuesday: 11AM - 7PM
Wednesday: 11AM - 7PM
Thursday: 11AM - 7PM
Friday: 11AM - 7PM
Saturday: 11AM - 7PM
Sunday: 11AM - 6PM

Tips

walk-ins welcome wheelchair accessible accepts credit cards accepts android pay accepts apple pay dogs allowed open to all bike parking

Location

273 Lafayette Street, New York

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