The two employees were very helpful in assisting me in selecting frames. I changed my mind several times and they were patient and understanding. I had trouble using my Flex card due to a BCBS error and they patiently waited for me to straighten out the issue and offered advice and good suggestions. I did have some difficulty understanding one employee due to her accent but she was very nice when I needed her to repeat herself.
About Target Optical
Target Optical, located at 1040 Hanes Mall Blvd in Winston Salem, aims to provide an easy and affordable eye care experience. They offer a wide selection of eyeglasses and sunglasses from popular brands like Ray-Ban, Armani Exchange, and Oakley, along with contact lenses from brands like Acuvue and CIBA.
The store also carries specialty lenses and provides a 90-day unconditional guarantee on their quality lenses. Customers praise the helpful and friendly staff, particularly Brandi, who has been recognized for her exceptional customer service in assisting with prescription refills and guiding customers through the purchasing process. The store's commitment to quality service is evident in their ability to quickly repair glasses and provide competitive prices.
Reviews
Went into Target Optical on Hanes Mall Blvd to get my contact prescription filled. Brandy greeted me with a big smile. She discovered an error in my prescription, called the eye drs office and got it corrected. She’s professional, friendly and helpful.
Brandi at Target Optical on Hanes Mall Blvd. is absolutely amazing! She has been incredibly accommodating, knowledgeable, and genuinely helpful every time we’ve visited. She carefully made sure that everything covered by our vision insurance was applied and also found every discount available for each of our prescription glasses.
We are a family of four, and this is our second year getting our prescription glasses with Brandi. She consistently goes above and beyond to make the entire process smooth, stress-free, and affordable. Her patience, attention to detail, and excellent customer service are the reasons we keep coming back.
If you’re looking for someone who truly cares about helping you get the best value and the right eyewear, I highly recommend asking for Brandi. She is a wonderful asset to Target Optical!
Photos

Hours
Good to know
- accepts credit cards
Location
1040 Hanes Mall Boulevard, Winston-Salem, NC 27103
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