Ulta Beauty

Ulta Beauty is a large retailer specializing in cosmetics, fragrance, body, skin, and hair care products. They offer a wide selection of over 25,000 products from 500 brands, including popular names like Tarte, Fenty, Redken, and CHANEL, alongside exclusive lines like Kylie Cosmetics and Olaplex.

Ulta Beauty is also committed to "Conscious Beauty," providing options for vegan, clean ingredient, cruelty-free, and sustainably packaged products that aim to make a positive impact.

The in-store salon at Ulta Beauty offers various services, including haircuts, hair coloring, brow waxing, lash extensions, and makeup application. Customers can book appointments online or opt for walk-ins if stylists are available. Reviewers praise the salon's stylists for their skill, professionalism, and personalized recommendations. Some customers appreciate the convenience of being able to purchase products and get beauty services in one location. Others note that the store can feel crowded and overstuffed, with too many popups and extras squeezed into a small space, suggesting a need to scale back. Customers also mention that staff are friendly, helpful, and knowledgeable, with specific praise for associates who give informative tips about makeup and skincare, and assistance with foundation matching. Many enjoy trying out samples and testers, valuing the helpful and welcoming atmosphere.