About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of products and services. The store provides over 25,000 items from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. Customers can enjoy a variety of treatments, such as hair, skin, and makeup services, as well as ear piercing. The staff at Ulta Beauty are praised for their knowledge and passion in assisting shoppers. Customers highlight the kindness and expertise of the team, who take the time to guide them and provide personalized recommendations. Despite the store's large selection, the staff is commended for their efforts to help customers find the best products for their needs. The Gainesville Ulta, in particular, has received excellent reviews, with customers emphasizing the confidence, knowledge, and talent of the stylists. One customer, Cassie, is described as an exceptional stylist who listened carefully to the customer's needs and delivered a cut that exceeded expectations. Customers also appreciate the store's cleanliness and organization, with one reviewer commending the associate who went above and beyond to find a requested product. Another customer was grateful for the help in finding the perfect foundation shade, thanks to the assistance provided in the Benefit area. Overall, Ulta Beauty offers a pleasant shopping experience with a wide selection of high-quality beauty products and services, complemented by the knowledgeable and helpful staff.

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Reviews for Ulta Beauty

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  • May 2026

    Ericka was amazing at attending my sister, she was very knowledgeable and super helpful. She helped my sister find her shade match which was spot on. We recommend being seen my Ericka, she has an awesome personality! Thank you for helping my sister find out she has an olive undertone , no one has ever done that, thank you Ericka.

  • Dec 2025

    I like the vibes and whenever I go I’m always treated very nicely. But whenever it is busy it’s super hard to get anything done, I tried getting my color match on a Saturday knowing full well that yes it was super busy but an associate just left me standing to go help someone else. But overall I have had good experiences in the past.

  • Dec 2025

    Everyone here is SO nice and helpful! I always love going shopping here. The associates aren’t overly pushy and are super friendly. They know their stuff too! Every recommendation they’ve given me has become my new favorite thing.

Hours

Monday: 10AM - 8PM
Tuesday: 10AM - 8PM
Wednesday: 10AM - 8PM
Thursday: 10AM - 9PM
Friday: 10AM - 9PM
Saturday: 10AM - 9PM
Sunday: 11AM - 6PM

Tips

 offers same-day delivery