About First Florida Financial
First Florida Financial is a lender that receives consistent praise for making the home buying and refinancing process smooth, fast, and understandable. Reviewers highlight the team's professionalism, knowledge, and responsiveness. The staff is noted for walking clients through every step, explaining all documents, and answering all questions without making anyone feel foolish. They are described as going above and beyond, handling everything with the client's best interests in mind. Specific strengths include securing good interest rates, especially for self-employed clients or those previously denied elsewhere. The process is frequently cited as being faster and requiring less paperwork than other companies. The team helps clients close on homes quickly, provides clear payment options, and successfully assists with refinancing to lower rates. Customers report being very happy and satisfied, finding the representatives honest, reliable, and well-informed. The overall experience is deemed stress-free, leading to strong, heartfelt recommendations for this expert team.
Lynn @ First Florida Financial is truly amazing. My previous lender rejected my loan. She is my last resort. Lynn is professional, responsive and knowledgable She carry’s lot of experience in this industry. She is definitely an asset to the company. I wish I give her more than 5 stars.
Joel and Autumn were the best part of our home buying experience! We were first time home buyers and they walked us through the entire process and explained every single thing to us. They made sure we understood every document we were sent and answered any questions we had. They never made us feel stupid no matter how silly our questions seemed. They went above and beyond for us and I honestly can’t recommend them enough. The home buying experience is stressful enough as it is but especially for people that have never done it before, but Joel and Autumn handled everything for us and we always knew that they had our best interests in mind. We are forever grateful for...read full review
I moved from VA to Florida and First FL Financial helped me not only close on a home fast but made sure I had the best rate, Brandon sent me numbers and estimates to give me a clear view of my payment options. Now he’s helped me lower my rate a year later with a refi. I recommend him to any family looking for an expert on the game of buying and qualifying,