I specifically traveled to Belk at the Avenues Mall, Beauty Department to purchase a product. My sales associate was Christie. I told her the product I wanted and she tried tirelessly to find the product for me. She searched several drawers and boxes to locate the product-no success. She found however a product that looked similar. She color matched my skin perfectly. When she read the shade of the product to me, it was the product I wanted, however I realized I gave her only a partially accurate number and description of the product. She saved the day because I am going out of town and need the product! She was kind, patient, very knowledgeable about the products. She… read full review
About Belk
Belk is a department store that offers a variety of products, including men's and women's clothing, shoes, beauty products, fragrances, home décor, and kitchen appliances. The store features exclusive brands such as Calvin Klein, Vince Camuto, Ralph Lauren, and Coach. During the holiday season, Belk has can't-miss sales and deals, making it a popular destination for Christmas shopping. The store has a spacious layout, with two full floors dedicated to women’s and men’s merchandise. However, some customers have reported difficulty finding specific items or receiving assistance from store employees.
Many shoppers have praised the staff for their professionalism and helpfulness, even during busy sales days. For example, a customer appreciated Margaretha in the women’s clothing department, who patiently assisted with a complicated purchase despite a long line and other impatient shoppers. Margaretha maintained her composure and went out of her way to help, calling other departments to ensure the customer found what they needed.
Another customer highlighted the excellent service from Kelly at the Avenues location, who took extra time to ensure a discount was applied correctly, saving them $50. Additionally, a customer who was retired and needed a black suit for a wedding appreciated the manager, Shannon, who helped find a suitable option at a lower price by providing helpful suggestions and store information.
The store’s layout is spacious, with two floors for different merchandise, but some customers have noted that finding specific items or getting assistance can sometimes be challenging. The return process at Belk is generally quick and smooth, although there may be longer wait times during peak periods like after Christmas. Overall, Belk remains a recommended destination for shoppers looking for quality products and attentive staff.
Reviews
On February 8th, 2026, I visited the Belk Store on Avenue in Jacksonville, FL for the first time and had a delightful experience. The exceptional service provided by two sales associates made my visit truly memorable. Ms. Tien Givens and Fhyllis Wood , they both exhibited patience and a positive demeanor when interacting with customers, which was impressive. As I preparing for my trip to Europe in April, I was searching for a carry- on bag. Fhyllis took the time to understand my requirements and made every effort to ensure I found the ideal luggage.
Disappointed they had no after Thanksgiving give aways for early shoppers. They had coupons for additional savings bit not this year. Seems prices were higher before supposed discounts which made it as regular sale prices so not much to make you wanting to shop there.
Photos

Hours
Good to know
- price range: average
- in-store shopping
- curbside pickup
- delivery
- walk-ins welcome
- accepts credit cards
- good for kids
- straight perms, coloring, african-american hair, curly hair, kids' hair, perms, asian hair
- wheelchair accessible
- bike parking
Location
10310 Southside Blvd, Jacksonville, FL 32256
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