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Principle Salon

5.0 52 reviews
Overall rating
5.0
out of 5
52 reviews
5 star 99%
4 star 1%
3 star 0%
2 star 0%
1 star 0%

About Principle Salon

Principle Salon, located in San Francisco's Mission District, is a highly regarded salon known for its effortlessly sophisticated haircuts that require minimal maintenance. The salon prioritizes environmental sustainability, utilizing low-toxic and organic products, maintaining clean air, and implementing eco-friendly practices. The guiding principles are: good hair should not demand excessive effort, and clients should not have to choose between great hair and the health of their body and the planet.

The talented stylists at Principle Salon deliver high-quality services. Jewel Middleton is praised for her precise razor cuts and personalized approach, inspiring trust and loyalty. Alx is recognized for her ability to enhance clients' inspiration images, creating flattering and easy-to-maintain hairstyles. Kelly, another esteemed stylist, offers exceptional head massages and simple yet sophisticated haircuts that perfectly suit her clients' preferences.

Principle Salon's welcoming and comfortable atmosphere is appreciated by clients who travel from afar. The salon's commitment to clean, conscious products and practices adds to the positive experience, making clients feel good both inside and out. Erin S. is particularly praised for her intuitive understanding of clients' styles, meticulous attention to detail, and consistently delivering results that exceed expectations.

Aug 2026
5.0
Such a lovely haircut experience with the one and only Kelly! Not only did she give me one of the best haircuts I’ve ever had, but she made the whole experience feel so relaxing and special. She has such a great eye for detail, and you can genuinely tell how much she loves helping people feel beautiful and confident. I’m pretty sure my hair has a special bond with her at this point because I can’t imagine going to anyone else now lol. Highly recommend her!
Aug 2026
5.0
Heather was amazing! She listened to how I wanted to style my hair and kept updating and checking in as she was doing it. She is super talented and really kind. I will be coming back.
Dec 2025
5.0
Best haircut and coloring of my life! I’ve been going to Kelly for 2 years and my hair always looks incredible every time I go in. The color and style that she chooses are my favorite!
Schedule with Kelly!
Photos of Principle Salon, 3112 24th Street,  San Francisco
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Hours

Monday Closed
Tuesday 10AM - 7PM
Wednesday 10AM - 6PM
Thursday 10AM - 5PM
Friday 10AM - 7PM
Saturday 10AM - 6PM
Sunday Closed

Good to know

  • walk-ins welcome
  • wheelchair accessible
  • accepts credit cards
  • accepts apple pay
  • street parking
  • free wi-fi
  • curly hair, coloring
  • women-owned
  • gender-neutral restrooms
  • bike parking

Location

3112 24th Street, San Francisco, CA 94110

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Principle Salon · 3112 24th Street, San Francisco, CA 94110

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