Credo Beauty

Credo Beauty, founded in 2014, is dedicated to creating a cleaner, more sustainable, and ethical beauty industry. Recognized as the fastest-growing clean beauty retailer, it sets the standard for safety, sustainability, and ethics in the under-regulated beauty market. Credo’s approach to "clean" goes beyond simple ingredient restrictions, emphasizing a broader commitment to sustainability and ethical practices. The company has been praised for its innovative efforts, including tackling packaging issues, which earned it the title of the most innovative beauty company in 2021 and 2025 by Fast Company. Customers appreciate the cozy atmosphere of the store and the knowledgeable, attentive staff. Many reviews highlight staff members who provide personalized and helpful recommendations, making shopping a pleasant experience. The store offers more than just products; it hosts events like holiday masterclasses and makeup consultations that enhance customer engagement and learning. These sessions include live demonstrations and personalized advice, with one reviewer noting a valuable makeup consultation that offered tips and techniques. Visitors also enjoy browsing the store, finding high-quality products such as delicate eyebrow paints and fragrant soap cubes. The staff’s patience and expertise are especially appreciated, with one customer mentioning a staff member who helped her mother choose and apply makeup, leaving her feeling confident and happy. Overall, Credo Beauty combines a commitment to clean, ethical products with excellent customer service, making it a trusted destination for those seeking sustainable beauty options.