Ulta Beauty

$$ • Cosmetics, Cosmetics & Beauty Supply, Hair Salons

2245 S Shore Center, Alameda, CA 94501

About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store’s Conscious Beauty section provides vegan, clean, cruelty-free, and sustainable options. The Salon at Ulta Beauty offers a range of services, from haircuts and color to brow waxing and lash extensions, with the option to book appointments online or walk-in. Customers praise the exceptional service, with one reviewer highlighting the stylist's attention to detail and another commending the helpful recommendations for an upcoming event. Shoppers often describe their experiences at Ulta Beauty as feeling like "queens" due to the excellent customer service. Recent visitors appreciated the friendly staff, especially Nae, who knows fragrances well and helped find the perfect fruity scent for a gift. Others mentioned that Ulta has the best makeup selection in the area, surpassing competitors like Sephora, and enjoyed the convenient shopping location near Ross and TJ Maxx. A customer shared a positive experience with stylist Zaira during a Signature Haircut, noting her skill in capturing their desired look and her helpful product suggestions to avoid hair breakage. Overall, Ulta Beauty continues to be a favorite for beauty needs and great service.

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Reviews for Ulta Beauty

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  • Jun 2026

    I came in on 5/28/26 And was helped by Alondra. She helped me find a Dupe for the HUDA beauty, loose powder. She recommended the Maybelline fit me loose powder, and after Using it for a few days, I can say it is the best recommendation She could’ve given me. I appreciate all of her help.
    Thank you Alondra <3

  • Jun 2026

    I always love visiting this ulta but it became a staple to me once I had the awesome help of Jessica. I was looking for several items and she was very patient with all the options and with my price ranges.

  • Aug 2025

    Thanks to the wonderful Nae who knows her fragrances real well. Was in the store trying to figure out the best fruity fragrance for my sister and she saved me alot of time. I appreciate great service and friendly people. She is amazing! Will be back again soon!!!

Hours

Monday: 10AM - 8PM
Tuesday: 10AM - 8PM
Wednesday: 10AM - 8PM
Thursday: 10AM - 9PM
Friday: 10AM - 9PM
Saturday: 10AM - 9PM
Sunday: 11AM - 6PM

Tips

price range: average  offers same-day delivery walk-ins welcome accepts credit cards accepts android pay accepts apple pay private lot parking bike parking