Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store’s Conscious Beauty section provides vegan, clean, cruelty-free, and sustainable options. The Salon at Ulta Beauty offers a range of services, from haircuts and color to brow waxing and lash extensions, with the option to book appointments online or walk-in. Customers praise the exceptional service, with one reviewer highlighting the stylist's attention to detail and another commending the helpful recommendations for an upcoming event. Shoppers often describe their experiences at Ulta Beauty as feeling like "queens" due to the excellent customer service. Recent visitors appreciated the friendly staff, especially Nae, who knows fragrances well and helped find the perfect fruity scent for a gift. Others mentioned that Ulta has the best makeup selection in the area, surpassing competitors like Sephora, and enjoyed the convenient shopping location near Ross and TJ Maxx. A customer shared a positive experience with stylist Zaira during a Signature Haircut, noting her skill in capturing their desired look and her helpful product suggestions to avoid hair breakage. Overall, Ulta Beauty continues to be a favorite for beauty needs and great service.
Zaira is an amazing hair stylist working in the back at the Salon. I didn’t know until recent that haircuts existed at Ulta, but I will definitely be back! She was timely, attentive, and gentle. I’m so happy with my cut and that it was also affordable.
Bella was very helpful when I couldn’t find my usual primer. She looked it up in their system and they no longer carry what I wanted, but she was able to help me find something comparable for around the same price.
I came in on 5/28/26 And was helped by Alondra. She helped me find a Dupe for the HUDA beauty, loose powder. She recommended the Maybelline fit me loose powder, and after Using it for a few days, I can say it is the best recommendation She could’ve given me. I appreciate all of her help.
Thank you Alondra <3
2245 South Shore Center, Alameda, CA 94501
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