Ulta Beauty offers a wide range of products from over 500 brands, including popular exclusives like Kylie Cosmetics and Olaplex. The Salon at Ulta Beauty provides various services, such as haircuts, hair color, brow wax, lash extensions, and makeup application. Many customers have had outstanding experiences with skilled and attentive stylists. Jeni, for instance, impressed a client with her expertise in hair dyeing and cutting, making them feel at ease. Another customer praised Laynie for her sweetness and professionalism during their salon visit, leading to a promise of return. Customers also appreciate the help they receive when shopping for makeup. Sarah was noted for her knowledge and kindness in assisting someone with matching their skin tone. However, some customers have reported issues with poorly stocked shelves and store cleanliness. Despite this, employees, including one with curly hair who went above and beyond to find a specific product in inventory, have been commended for their exceptional customer service.
I can’t recommend Jenifer V. at Ulta enough! She did an absolutely amazing job on both of my girls’ hair, and the entire experience exceeded my expectations from start to finish.
The first thing you’ll notice about Jenifer is how incredibly sweet, genuine, and down-to-earth she is. She has such a warm personality that she instantly makes you feel comfortable, like you’re talking to a friend you’ve known forever. She has the kind of positive energy that makes sitting in her chair such a relaxing and enjoyable experience.
What really impressed me was how much she genuinely cares about her clients. She took the time to explain everything she was doing, what to… read full review
Mar 2026
5.0★★★★★
The phenomenal cashier Abigail was the absolute sweetest. She truly made my experience at the Ulta Beauty in Alabaster sooo fun, easy, and such a great experience. I will definitely be back and would recommend this location.
Aug 2025
5.0★★★★★
Jeni is the greatest. I got my very long hair dyed and cut today. I was nervous but her expertise was clear to me after talking to her about how I wanted my hair. She understood the assignment all while looking like a Queen!!! Thank you Jeni! You're an angel.
