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Ulta Beauty

3.7 112 reviews
Cosmetics, Cosmetics & Beauty Supply, Hair Salons
Overall rating
3.7
out of 5
112 reviews
5 star 49%
4 star 10%
3 star 6%
2 star 8%
1 star 27%

About Ulta Beauty

Ulta Beauty is a leading US beauty retailer offering a wide selection of products from over 500 brands, including exclusive lines like Kylie Cosmetics and Ulta Beauty Collection. The store also features a Conscious Beauty section, which showcases products with clean ingredients, sustainable packaging, and a focus on community impact. Additionally, The Salon at Ulta Beauty provides various services, such as haircuts, coloring, brow services, and ear piercing, with appointments available online.

The salon staff, including Abigail and Daija Pigram, are praised for their exceptional service, attention to detail, and ability to understand customers' needs. The store employees are friendly and welcoming, with some, like Abby, going above and beyond to ensure a positive experience. Customers especially appreciate the helpful and kind staff, like Michelle, who assisted in finding the right cologne, and River, who demonstrated a customer-first attitude and generosity. Many shoppers find the prices good and the store well-stocked with many options for their needs. Overall, Ulta Beauty remains a popular destination for beauty enthusiasts, offering a wide range of products and services in a welcoming and expertly managed environment.

Sep 2026
3.0
Very convenient, nice, very little help, but if you get help they are nice and do try. But also so expensive. All moisturizers are very high priced! Forget any kind of bargain of that.
May 2026
5.0
I came to Ulta on my birthday to treat myself, and worked with Barb to find a product that matched my colors! She was absolutely amazing, so helpful and remarkably kind. It warms my heart to know people like her exist!
Dec 2025
5.0
As a new mom, I’ve been in a season of trying to find myself again. During my visit today, Derick went above and beyond in the most genuine, unintentional way to help me feel like me again. He took the time to listen, recommended amazing products, and most importantly made me feel confident and seen—not rushed or judged.

Thank you, Derick, for turning a simple Ulta visit into a confidence reset. You truly made this tired mom feel something again, and that meant more than you know
Photos of Ulta Beauty, 7323 West Towne Way Unit 24,  Madison
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Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 9AM - 9PM
Sunday 10AM - 7PM

Good to know

  •  offers same-day delivery
  • by appointment only
  • accepts credit cards
  • private lot parking
  • bike parking

Location

7323 West Towne Way Unit 24, Madison, WI 53719

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Ulta Beauty · 7323 West Towne Way Unit 24, Madison, WI 53719

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