Very convenient, nice, very little help, but if you get help they are nice and do try. But also so expensive. All moisturizers are very high priced! Forget any kind of bargain of that.
About Ulta Beauty
Ulta Beauty is a leading US beauty retailer offering a wide selection of products from over 500 brands, including exclusive lines like Kylie Cosmetics and Ulta Beauty Collection. The store also features a Conscious Beauty section, which showcases products with clean ingredients, sustainable packaging, and a focus on community impact. Additionally, The Salon at Ulta Beauty provides various services, such as haircuts, coloring, brow services, and ear piercing, with appointments available online.
The salon staff, including Abigail and Daija Pigram, are praised for their exceptional service, attention to detail, and ability to understand customers' needs. The store employees are friendly and welcoming, with some, like Abby, going above and beyond to ensure a positive experience. Customers especially appreciate the helpful and kind staff, like Michelle, who assisted in finding the right cologne, and River, who demonstrated a customer-first attitude and generosity. Many shoppers find the prices good and the store well-stocked with many options for their needs. Overall, Ulta Beauty remains a popular destination for beauty enthusiasts, offering a wide range of products and services in a welcoming and expertly managed environment.
Reviews
I came to Ulta on my birthday to treat myself, and worked with Barb to find a product that matched my colors! She was absolutely amazing, so helpful and remarkably kind. It warms my heart to know people like her exist!
As a new mom, I’ve been in a season of trying to find myself again. During my visit today, Derick went above and beyond in the most genuine, unintentional way to help me feel like me again. He took the time to listen, recommended amazing products, and most importantly made me feel confident and seen—not rushed or judged.
Thank you, Derick, for turning a simple Ulta visit into a confidence reset. You truly made this tired mom feel something again, and that meant more than you know
Photos

Hours
Good to know
- offers same-day delivery
- by appointment only
- accepts credit cards
- private lot parking
- bike parking
Location
7323 West Towne Way Unit 24, Madison, WI 53719
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