About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store's Conscious Beauty section provides vegan, clean, cruelty-free, and sustainable options. The Salon at Ulta Beauty offers services such as haircuts, color, brow treatments, and makeup application, with options to book online or walk-in. Customers have appreciated the helpful and friendly staff, who often provide personalized recommendations and free gifts. The store also values respectful customer service, as seen in instances where customers were able to return products they had used for years. Additionally, staff members like Amber have been praised for their excellent color-matching skills and ability to find the right products for individual needs. The team at Ulta Beauty is known for their patience and willingness to go above and beyond, making shopping a pleasant experience despite some mixed opinions about pricing and product selection.

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Reviews for Ulta Beauty

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Apr 2025
I went in looking for a tinted moisturizer with sunscreen, but I was too pale for most of the items that included all three. Amber was incredible in color-matching me and getting what I needed, and what I would actually use every day. Huge Kudos! She made my shopping trip very pleasant and definitely knows her stuff.
Feb 2025
I went to the Eau Claire Ulta for some self care. A nice young lady Duabchi (I hope I'm spelling that right) dropped everything to walk around the store to find a specific product. I didn't make it easier for her because I didn't really know what I needed. She was so patient, kind, and went above and beyond to find me what she thought might help. She was amazing and I can not be more grateful for the help.
Feb 2025
Hi Parents and caregivers: anyone living in the Chippewa Valley, that has kids with a fear, and/or sensory issues when getting their hair cut like mine does…I highly recommend Beauty by Trish She was so kind, and took her time with my kiddos sensory issues, and talked so gently with my kiddo too! She’s at Ulta Beauty Oakwood Mall $20 kids cuts, when you book online it’s under Trystan! She also recommended Rose who has worked with kids a little longer, Rose cuts my hair and is so gentle with my tangles, and just so kind! Rose and Trystan (Trish) are so genuine, I without a doubt will say the kindest stylists I’ve ever met, and have already recommended them to my...read full review