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Ulta Beauty

3.6 82 reviews
Cosmetics, Hair Salons, Cosmetics & Beauty Supply
Overall rating
3.6
out of 5
82 reviews
5 star 51%
4 star 11%
3 star 4%
2 star 6%
1 star 28%

About Ulta Beauty

Ulta Beauty is a large retailer offering a wide selection of beauty products. Customers can find cosmetics, fragrance, body care, skin care, and hair care products from over 500 brands, including popular names like Tarte, Fenty, and CHANEL. The store also features exclusive brands like Kylie Cosmetics and Olaplex.

Ulta Beauty caters to conscious consumers with a dedicated "Conscious Beauty" section highlighting vegan, clean ingredient, cruelty-free, and sustainable options. In addition to retail, Ulta Beauty offers salon services including hair, skin, makeup, brow treatments, and ear piercing. Appointments can be booked online, and walk-ins are welcome when stylists are available.

Many customers appreciate the friendly and helpful staff who go the extra mile to provide excellent customer service. Customers also enjoy browsing the store, which offers a variety of products, some on sale. Several reviewers mention positive experiences with staff, such as finding the perfect foundation, concealer, and powder for their skin or getting a haircut and conditioning treatment. One staff member, Bella, received high praise for her friendly manner and attentive service. Another staff member, Sara, was noted for her fun, friendly attitude and product knowledge, making shopping enjoyable. Customers value the opportunity to earn points on purchases, even though some find prices to be high. Overall, Ulta Beauty combines a wide product selection, helpful staff, and salon services to create a positive shopping experience.

Sep 2026
5.0
Went in ready to crash out due to a missing patch of foundation, I was already feeling insecure and then I noticed that patch. Kathy helped me out asap both with my makeup and her kind words. Thank you Kathy!
Jun 2026
5.0
After searching every store in the Brookfield area for hair accessories, I finally ended up here. The selection is fantastic, especially for my fine hair. And the cashier, Ava, is a gem! Such a kind, helpful, friendly young woman! My visit today was excellent!
Apr 2026
5.0
I went there today and was trying to find a better coverage foundation. Molly was working and was incredibly helpful and upbeat and made my time at ulta the best . It’s been a long time since I went shopping for myself and new make up and she helped me find the perfect foundation and primer . She’s amazing give her a raise . Having an upbeat personable employee is so rare these days ! Thank you Molly !
Photos of Ulta Beauty, 16970 West Bluemound Road,  Brookfield
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Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 10AM - 9PM
Sunday 11AM - 6PM

Good to know

  • price range: average
  •  offers same-day delivery
  • walk-ins welcome
  • accepts credit cards
  • private lot parking
  • bike parking

Location

16970 West Bluemound Road, Brookfield, WI 53005

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Ulta Beauty · 16970 West Bluemound Road, Brookfield, WI 53005

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