Very helpful and friendly when I needed to return an item that I received as a subscription but did not want. The store is very clean & well organized. I was specifically looking GREAT for brow pens and it was so nice to be able to find them so easily by brand, clearly labeled and priced as well as demos for every one. Prices are great, with some brands being much pricier than others, of course, but so many to choose from. And someone always nearby ready to help if needed.
About Ulta Beauty
Ulta Beauty is a well-known beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive collections. The store caters to diverse beauty needs, providing a wide range of cosmetics, fragrances, body, skin, and hair care products. Customers can also visit the in-store Salon at Ulta Beauty for various services such as haircuts, hair coloring, brow treatments, lash extensions, and makeup application. The staff is helpful, knowledgeable, and friendly, taking time to answer questions and offer tailored product recommendations. Many customers appreciate the positive, genuine attitude of the team members, with some mentioning how staff members like Bernzie and others make their experience special. The store is praised for its clean and well-stocked stations, and the availability of popular brands like REM BEAUTY and Sol De Janero perfumes. Overall, Ulta Beauty remains a trusted place for beauty enthusiasts, providing a comprehensive range of products and professional services.
Reviews
Today I went in looking for eyeliner for my trip. Right away, a sweet girl i believe her name was Cruise asked if I needed help. We spent a few minutes going from brand to brand looking at other options and colors. She made the whole trip easy. I’ll definitely be coming here instead of Sephora from now on. She didn’t judge my lack of experience and explained how the color we picked would make my eyes pop and how to apply it best. We need more people like her in retail—she really knew her stuff! She told me to come back soon and I definitely will!
Everett was amazing and made my daughter’s trip to the salon and memory she’ll hold forever!!! He did an amazing job and her hair looks amazing! Definitely booking with him again
Photos

Hours
Good to know
- offers same-day delivery
- by appointment only
- bike parking
Location
4447 West Wisconsin Avenue, Appleton, WI 54913
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