About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide selection of cosmetics, fragrances, body, skin, and hair care products, catering to diverse needs. Conscious Beauty at Ulta Beauty offers eco-friendly and cruelty-free options. The Salon at Ulta Beauty provides a range of services, from haircuts to lash extensions, with the option to book appointments online or walk-in. Customers appreciate the knowledgeable and friendly staff, who go above and beyond to assist in finding the perfect products, creating a comfortable shopping experience. Recent reviews highlight the kind and caring service, especially when testing products. While there are some concerns about the in-store return policy for online pickups during busy weekends, many note that the staff is always happy to help with any questions. Special thanks were given to Cat and Sierra, who have made challenging situations much more positive for customers.

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Reviews for Ulta Beauty

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Jan 2026
Liz provided excellent customer service during my visit to Ulta in Wenatchee! She took time away from her tasks to help identify my exact shade and undertone in a product line. She offered advice on application and was very patient as she tried a few different colors until we found the perfect match.

I really appreciated her pleasant attitude and desire to help me with a category I had no knowledge in. Thank you, Liz!

I visited this location to replace an item that had been incorrectly matched to my wrist tone instead of my face, by an Ulta employee in another state. So happy to have had a great experience, here! They took great care of me.
Nov 2025
ANDREA HELPED ME THE OTHER NIGHT AND SHE WAS EXTREMELY KIND AND NICE!!!
She was almost off for the day but she stayed with all the patience and great knowledge about I was looking for. SHE IS NOT JUST BEAUTIFUL OUTSIDE SHE HAS SUCH A BEAUTIFUL HEART.
IM SO GRATEFUL I GET HELP BY HER 🙏🏽🙏🏽🙏🏽
Nov 2025
Priscilla in the salon SAVED me the other day after another place I had an appointment at screwed me over! I came in super upset because I had an appointment and they decided to cancel it on me with NO warning when I drove very far and this was the 2nd time! Ulta was across the street so I went in, we talked, she let me vent, gave me some options and then got started! She was super nice and did exactly was I wanted, even though I did not really know how to explain it to her, she totally understood because she is a professional and good at ger job! I really enjoyed chatting with her and was just very thankful she had a time for me, totally turned my day around in a good...read full review