Ulta Beauty

Name: Ulta Beauty
Address: 2430 South Pleasant Valley Road, Winchester, Virginia, 22601, US
Telephone: (540) 662-1450
Price range: $$
Rating: 4.1

4.1 105 reviews

Cosmetics, Cosmetics & Beauty Supply, Hair Salons

2430 South Pleasant Valley Road, Winchester, VA 22601

(540) 662-1450

Overall rating

4.1

out of 5

105 reviews

5 star 59%

4 star 8%

3 star 7%

2 star 5%

1 star 21%

About Ulta Beauty

Ulta Beauty is a large beauty retailer offering a wide variety of cosmetics, fragrance, and skincare products from many popular brands. The store carries over 25,000 products, including exclusives from brands like Kylie Cosmetics and Colourpop. Ulta Beauty also offers a selection of products that meet conscious beauty standards, such as vegan, cruelty-free, and sustainable options.

In addition to retail, Ulta Beauty provides salon services like haircuts, hair coloring, and makeup application. Customers can book appointments online or try their luck with walk-ins.

While some customers have praised the knowledgeable staff, particularly a stylist named Claudia, others have reported negative experiences. Some customers have found the store to be understocked and overpriced, with limited staff assistance. Additionally, some customers have mentioned concerns about the store's temperature and lighting, finding it excessively cold and bright.

Reviews

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Jan 2026

5.0

Cerina is absolutely amazing!! I have fine curly hair and she makes me actually like my hair again. I was one who would only have their hair up in a pony tail or straighten it. But now because of the way it's cut it looks great wearing it with curls. Cerina is professional and super sweet and friendly. I've gone to her three times now and everytime I'm so impressed with my hair. And I look forward to future appointments with her. The salon itself is nice. And you have every product around you to be able to figure out what helps you the best for your hair.

Dec 2025

5.0

This place is the best! I had trouble finding what I needed and the girl who helped me named Star was SO helpful and sweet! I’ve been here a few times but this girl went out of her way to help me!

Dec 2025

5.0

I started coughing like crazy because of my allergies and I could barely speak and the guy who was working the register was very kind and understanding and made me laugh:) store was clean and well stocked !

All 147 reviews