The shop was packed with people, and all the perfumes I wanted to test were locked. I had to call a lady to unlock the glass storage every single time. It was annoying, and I felt like I was pushed to choose faster. Although I understand it's about theft protection, I guess there's a better way to do that.
About Ulta Beauty
Ulta Beauty is a renowned retailer offering a vast selection of products from over 500 brands, including exclusive lines and its own collection. The store takes pride in providing conscious beauty options, catering to customers with specific preferences for vegan, clean ingredient, cruelty-free, and sustainable products. The Salon at Ulta Beauty offers a range of services, including hair, skin, makeup, and brow treatments, both by appointment and walk-ins.
Customers have consistently praised the store's knowledgeable and friendly staff, with reviewers highlighting the exceptional service they have received. One reviewer had a positive experience at the brow bar, citing a kind and attentive stylist who listened to her concerns. Another reviewer raved about a hair stylist who was knowledgeable about products and provided great service. A third reviewer was impressed by an associate who was knowledgeable about multiple products and provided helpful recommendations.
The store is known for its wide selection, knowledgeable staff, and commitment to conscious beauty options. Reviewers have also praised the store's cleanliness, organization, and efficient checkout process, making it a popular destination for beauty enthusiasts.
Reviews
Kayla at Ulta was amazing with me. In less than 3 minutes, she found what I was looking for. I needed concealer in which took me forever to color match and narrow it down to what I needed. As soon as she ended with her current client, she walked up to me and helped me with a smile then got to product I needed for my upgraded makeup. Also, she knows the precise skincare in the product to help better your skin needs and tips on how to well manage your skin. ✨️
The store was a little busy, but the checkout line moved quickly. I mostly want to talk about Evan, though. He was very kind and helpful and helped me pick out good products in literally two minutes. I don’t love malls or asking for help in stores, but he made it a great experience. Thank you, Evan 🥰💖
Photos

Hours
Good to know
- offers same-day delivery
- accepts credit cards
Location
4802 Valley View Boulevard Northwest Ste Lf248, Roanoke, VA 24012
Similar Pros in Your Area
Is this your business?
Upgrade your profile to add the context customers, search engines and AI systems use to evaluate and recommend your business.