About The New SU Inc

The New SU Inc is a barbershop in Henrico, VA providing a luxurious and upscale barber lounge experience. It offers old-fashioned hot towel shaves, complete hair care, and custom designer styles tailored to unique preferences in an unparalleled atmosphere. The team of highly skilled barbers ensures personalized and professional service, with a willingness to provide haircuts in special facilities when needed. Customers can relax in absolute comfort on leather lounge seating while watching sports on large televisions. Reviews note great fades and express high satisfaction, with clients stating they were very satisfied and will be returning.

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Reviews for The New SU Inc

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  • Dec 2025

    I called him today and he was so kinda and caring because I am in the hospital and he is coming to me because I am getting my leg amputated tomorrow and he said that he would come to the hospital to cut my hair which made me so excited so if you need a haircut in a special facility give him a call and let him do his work thank you for everything that we ttalked about and coming tomorrow or Tuesday to cut my hair which made me so excited so if you need a haircut i no matter where you are give him a call and let him hook you up!!!

  • Aug 2021

    I wanted to get my sexy tightened up, lol (neck edge cleanup, short cuts) and I already have a hairdresser. I wanted to find a local barbershop that I could go in between hair appointments, and I sashayed shante myself into SU. What a pleasant surprise, the shop was laid out! I didn't feel intimidated by over masculinity, I could relax and be pampered. Unfortunately, I didn't get the gentleman's name who shaped me up, but he was very pleasant, welcoming and greeted me warmly upon entering ( customer service is key!). This was my first visit into the shop, and getting a cut for myself in a barber shop. I guess he was my first, lol. The music was bumping and the place had a cool vibe. The decor, although opulent was warm and inviting. I will be going back. I highly recommend SU, I was treated exceptionally well and that's always a bonus for me!

  • Oct 2020

    I bring my son here every couple weeks to get a cut. Barber Marcus is awesome. He takes his time with his clients to make sure they're getting supreme service. The shop also has a modern and comfortable atmosphere. If you want your cut right...see none other than Marcus.

Hours

Monday: 12 - 6PM
Tuesday: 10AM - 6PM
Wednesday: 10AM - 6PM
Thursday: 10AM - 12AM
Friday: 12 - 6AM
9AM - 6PM
Saturday: 8AM - 3PM
Sunday: 12 - 5PM

Tips

walk-ins welcome wheelchair accessible accessible parking near entrance ada-compliant main entrance ada-compliant restroom accepts credit cards private lot parking bike parking

Location

7601 Brook Rd, Richmond

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