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Ulta Beauty

3.9 224 reviews
Cosmetics, Cosmetics & Beauty Supply, Hair Salons
Overall rating
3.9
out of 5
224 reviews
5 star 59%
4 star 8%
3 star 8%
2 star 6%
1 star 19%

About Ulta Beauty

Ulta Beauty is a popular beauty retailer in the US, known for its wide range of products from over 500 brands. Shoppers can find a vast selection of cosmetics, fragrances, skincare, hair care, and body care products, both in-store and online. The brand also offers exclusive products from well-known names such as Kylie Cosmetics, Olaplex, and CHANEL.

The store is appreciated for its friendly and helpful staff who greet customers warmly and assist with questions about makeup brands and skincare routines. Customers enjoy shopping in a peaceful environment where they do not feel followed, allowing them to browse and shop comfortably. Many mention the great makeup selection, skincare options, and good sales or coupons. Some customers noticed that shade matching could be improved, as it sometimes looks different after getting home.

Ulta Beauty's salon services are highly praised, with customers sharing positive experiences. For example, a recent visit involved a haircut by Kiersten, who listened carefully to concerns, provided a thorough consultation, and gave excellent advice on hair care and styling. Customers leave the salon feeling happy with their cut and well-educated about aftercare. Stylists like Kiersten are recognized for their professionalism and skill. Overall, Ulta Beauty combines a wide product selection with attentive staff and quality salon services, making it a favorite place for beauty needs.

Aug 2026
3.0
I was excited for my appointment when I booked it because I wanted something different with my hair but once I got in the chair the stylist seemed annoyed and didn’t want to do my hair. I appreciated her expertise explaining what can and can’t be done with my hair but her and her coworkers were just talking making remarks saying they knew someone who would deny service if they had previous box dye in their hair making me feel uncomfortable and a bother to them. We did end up getting a different service done which i’m content with but when I seen the price breakdown I saw I was charged for all over color service which I didn’t get done because we ended up doing… read full review
Aug 2026
5.0
Omg!!! My experience here was nothing but perfect! Both Ivan and Dev are freaking amazing!!! Ivan was able to help me find everything I was looking for! Solid team! ❤❤
Aug 2026
5.0
Aryanna was the most kind hearted and welcoming worker I’ve ever experienced during my time at this Ulta. I haven’t experienced such a vibrant soul in quite some time; I’m awfully pleased with how well our conversation flowed and how well she was able to assist me with choosing between products. xx
Photos of Ulta Beauty, 1696 Carl D Silver Parkway,  Fredericksburg
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Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 9AM - 9PM
Sunday 10AM - 7PM

Good to know

  •  offers same-day delivery
  • walk-ins welcome
  • moderate noise
  • private lot parking

Location

1696 Carl D Silver Parkway, Fredericksburg, VA 22401

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Ulta Beauty · 1696 Carl D Silver Parkway, Fredericksburg, VA 22401

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