About Ulta Beauty
Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide range of services, such as haircuts, hair coloring, brow treatments, lash extensions, and makeup applications, available through their in-store salon. Customers often praise the knowledgeable and friendly staff, who are eager to help find the perfect products and services. The Conscious Beauty section at Ulta Beauty offers a selection of vegan, clean, cruelty-free, and sustainably packaged items, catering to those with a focus on ethical and eco-friendly choices. Many shoppers appreciate the staff's helpfulness, whether it’s testing concealers to match skin tones or getting vivid hair colors, highlights, or neutral tones. Visitors also note that the store sometimes lacks immediate assistance, but staff members are willing to help when asked. Overall, Ulta Beauty remains a one-stop-shop for all beauty needs, with a welcoming atmosphere, excellent customer service, and a variety of high-quality products.
As someone that never wears makeup, I definitely needed help! J was SUPER sweet and took her time to help test out different concealers to match my skin tone perfectly! Would highly recommend her, she made the learning process super easy! 🥰
I’ve gotten my hair done by Brenda a few times now and she always does the best job! She specializes in vivid colors also does regular highlights, cuts, and neutral colors on me and they have turned out great as well. Would highly recommend!
I went to this store last Thursday, 07/17/2025, I wasn't greeted or asked if I needed help...
So I asked for help and one of the girls reluctantly at first but willingly later, helped me out to get the Fenty Soft Lift and after trying different shades we finally found my perfect match, very soft luminous and longwear! She helped to get Mac Studio Fix powder plus foundation that offers 24 hours oil control, buildable, blur and matte finish, so soft and easy to apply, I love it! And since I asked for a primer, she recommended Milk Makeup Hydro Grip Primer, and explained how to apply it since it was my first time trying it.
These products made me look amazing, didn't...read full review