Thank you very much Sam!
I arrived 10 minutes before closing to grab some makeup before a trip out of the country the following day. Sam found exactly what I needed, helped me with a better shade and even gave me a gift!
What a sweetheart!
Thank you so much for relieving my stress and making my whole night!
About Ulta Beauty
Ulta Beauty is a renowned US beauty retailer, offering a vast selection of products from over 500 brands, available in-store and online. Customers can explore more than 25,000 items across categories like makeup, skincare, haircare, and fragrances. The store features exclusive offerings, including brands such as Kylie Cosmetics and Olaplex.
The Rapid City Ulta Beauty location is recognized for its friendly associates, who aim to assist shoppers in finding the right products. The salon at Ulta Beauty provides a variety of services, including haircuts, color, makeup, ear piercing, and skincare treatments. Vera Luna is a standout service provider, known for helping customers achieve clearer skin.
Customers have reported a mixed experience, with some appreciating the quick and sterile ear piercing service, while others have encountered associates who were not fully attentive. Despite these occasional issues, Ulta Beauty remains a favored destination for beauty needs in Rapid City, with a decent selection of products and a generally clean and pleasant atmosphere.
Reviews
I had a great experience at the Ulta in Rapid City today! I’m not much of a makeup person, so shopping there can feel a little overwhelming, but Madeline made it so easy. She recommended a lip plumper that I already love, and when I couldn’t decide on a perfume, she suggested a sample set so I could try several scents before committing to a full-size bottle. She was so kind, knowledgeable, and genuinely helpful. I’ll definitely be back!
Came in for ear piercings (totalling about $65 and change after tip) and it was a super quick process, taking at most 10 minutes from when I walked in to when I walked out. Jessie M. was super friendly and explained the cleaning process thorougly, even demonstrating it. She keeps her station clean and even gave me a piece of candy afterwards! They also have a decent variety for jewlery you can choose from directly while there. Would highly recommend going to her for anyone looking for starter ear piercings.
Photos

Hours
Good to know
- offers same-day delivery
- masks required
Location
1717 Eglin Street, Rapid City, SD 57701
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