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Ulta Beauty

3.7 180 reviews
Cosmetics, Cosmetics & Beauty Supply, Hair Salons
Overall rating
3.7
out of 5
180 reviews
5 star 47%
4 star 10%
3 star 10%
2 star 4%
1 star 29%

About Ulta Beauty

Ulta Beauty is a popular destination for beauty enthusiasts, offering a wide range of products from over 500 brands, including exclusive items. The store provides a variety of services, such as hair, skin, makeup, brow services, and ear piercing, with appointments available online or walk-ins welcome. Customers appreciate the helpful staff, who go above and beyond to assist with finding specific products. While the store may feel a bit cramped, the staff's professionalism and knowledge make up for it. In some cases, the team's exceptional customer service can even turn a disappointing experience around, as was the case with one customer's birthday celebration. Overall, Ulta Beauty is a great place to find the perfect beauty products and receive top-notch service. Visitors have noted that staff members are attentive, although some have felt watched or observed during their visits. One customer shared how Jenn provided amazing customer service when they needed help covering scarring, suggesting products that fit their budget and turning a stressful shopping trip into a positive experience. Many customers love shopping for new fragrances and enjoy the friendly atmosphere, though some have expressed concerns about the cleanliness outside the store. Despite these minor issues, Ulta Beauty remains a favorite for those seeking quality products and helpful service.

Jun 2026
5.0
I actually used AI this time to color match my skin first time ever I got a perfect match. Also helpful going through all their facial cleansers and having a vault of inflammation available to find the right one for me. Picked up a few Ordinary skin serums and can literally tell the difference over night.
May 2026
5.0
I went to look for a new foundation but there are so many choices I was lost. Shortly, a friendly staff girl came over to help. She sat me down and in just a few minutes she picked the perfect product for me. I am very grateful for her! I couldn't have done it alone.
Mar 2026
3.0
First time visiting the brow bar and I was highly disappointed. I got my eyebrows threaded, chin and lip waxed. My brows look the exact same as when I walked in. Not to mention the prices are ridiculous. Customer service was great but I won’t be returning.
Photos of Ulta Beauty, 214 Forum Drive,  Columbia
All 48 photos

Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 10AM - 9PM
Sunday 11AM - 6PM

Good to know

  •  offers same-day delivery
  • walk-ins welcome
  • accepts credit cards
  • accepts apple pay
  • street parking
  • bike parking
  • wheelchair accessible

Location

214 Forum Drive, Columbia, SC 29229

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Ulta Beauty · 214 Forum Drive, Columbia, SC 29229

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