Ulta Beauty

$$ • Cosmetics, Cosmetics & Beauty Supply

2755 Paper Mill Rd, Reading, PA 19610

About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. Customers can find a wide range of cosmetics, fragrance, body, skin, and hair care products, including exclusive brands like Kylie Cosmetics and Olaplex. Ulta Beauty also features a Conscious Beauty section, with vegan, clean ingredient, cruelty-free, and sustainable products. The Salon at Ulta Beauty provides various services, including haircuts, hair color, brow waxing, lash extensions, and makeup application, with the option to book appointments online or walk-in. Customers often praise the store's cleanliness, organization, and helpful staff, who are always ready to assist with finding products and answering questions. The staff's helpfulness is highly appreciated, though some find the frequent interactions during browsing a bit disruptive. Recent reviews highlight positive experiences with the salon services, such as last-minute hair appointments with Grace, who recommended a glaze to improve damaged hair from bleaching, resulting in a refreshed and great-looking haircut and color. Others mention quick and effective makeup services, like Lacey, who covered a bruise with concealer in about 10 minutes and was very kind. A few customers note that haircuts are generally good, but occasionally require minor fixes afterward, as seen with Clara, who did a great job overall despite a small face framing issue that the customer fixed themselves. Overall, Ulta Beauty is praised for its extensive product selection, convenient salon services, and attentive customer service.

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Reviews for Ulta Beauty

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  • Aug 2025

    Edit for new experience
    Made a last minute hair appointment with Grace today. It was originally just going to be a cut but my hair was damaged from bleaching at home (don't do this). She recommended a glaze and explained the benefits. She helped me pick a color that would hide my hair sins while refreshing my appearance. I'm so happy with the results of my cut and color! My hair looks great!

  • Aug 2025

    Went in to try to find concealer to get a nasty bruise covered. I asked someone if they knew what to do, and then a MUA (named Lacey) immediately whisked me away and worked her magic. I left looking like i had no bruise at all and Lacey did it all in about 10 minutes. She was the kindest person and i recommend anyone learning to do makeup stop in for help!!!

  • Aug 2025

    a few days ago i went for a haircut and clara was my stylist. overall she did a great job with the cut that i wanted but unfortunately i had to fix the face framing pieces myself. i didnt notice until i had already left that one side was left longer than the other. there was no point in driving all the way back to ulta to get it fixed so i cut it myself. other than that the experience itself was great.

Hours

Monday: 10AM - 8PM
Tuesday: 10AM - 8PM
Wednesday: 10AM - 8PM
Thursday: 10AM - 9PM
Friday: 10AM - 9PM
Saturday: 10AM - 9PM
Sunday: 11AM - 6PM

Tips

 offers same-day delivery walk-ins welcome accepts apple pay private lot parking bike parking friendly staff knowledgeable staff organic clean

Location

2755 Paper Mill Rd, Reading

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