This is the barber shop of old that we gen xers went to..BUT with a professional touch and flair that is second to none (minus the cigaretts and the haze of smoke. Gen xers know what I mean). Matthew and Brian are experts in thier craft and make you feel like you have always been coming there even if it's you first visit. The hour I booked for the deluxe hair and beard trim flew by with ease as Brian and I talked like old acquaintances. He trimmed away and brought out " the dapper gentleman" in me. TRUST ME..not an easy feat. I would recommend the "What Matters Co" to anyone that not only wants a great cut but also a nostalgic experience of a... read full review
January 2026
Been awhile since I had been to a barber but needed to tidy up the beard. Service was great, chill vibe, easy conversation and excellent work by Brian and highly recommend this shop!
November 2025
First time ever being here. I was looking for a place that does men's shaves for an affordable price and accepts credit card payments. I found What Matters and I was better than please. Sarah was exceptional and my shave turned out perfect. I enjoy the hot and cold towels and creams used. I'll definitely be back
This is the barber shop of old that we gen xers went to..BUT with a professional touch and flair that is second to none (minus the cigaretts and the haze of smoke. Gen xers know what I mean). Matthew and Brian are experts in thier craft and make you feel like you have always been coming there even if it's you first visit. The hour I booked for the deluxe hair and beard trim flew by with ease as Brian and I talked like old acquaintances. He trimmed away and brought out " the dapper gentleman" in me. TRUST ME..not an easy feat. I would recommend the "What Matters Co" to anyone that not only wants a great cut but also a nostalgic experience of a... read full review
Been awhile since I had been to a barber but needed to tidy up the beard. Service was great, chill vibe, easy conversation and excellent work by Brian and highly recommend this shop!
First time ever being here. I was looking for a place that does men's shaves for an affordable price and accepts credit card payments. I found What Matters and I was better than please. Sarah was exceptional and my shave turned out perfect. I enjoy the hot and cold towels and creams used. I'll definitely be back