About Target Optical

Target Optical, located at 1600 N Cedar Crest Blvd in Allentown, is a reliable and customer-focused eye care provider. They offer a wide selection of quality eyeglasses and sunglasses from top brands like Ray-Ban, Armani Exchange, and Oakley, as well as popular contact lens options. The store's team, led by the pleasant and professional Team Leader Stephanie Reichwein, delivers exceptional service. Customers praise the staff's patience, guidance, and wonderful customer service skills, ensuring a simple and fun shopping experience. Target Optical's "expect more, pay less" promise is consistently upheld, with quality eye care, fashionable options, and affordable prices. Customers can enjoy a 90-day unconditional guarantee on their lenses, as well as the convenience of annual eye exams. Overall, Target Optical in Allentown provides a great value and a positive experience for all their eye care needs.

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Reviews for Target Optical

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Apr 2026
I had such a great experience at my recent eye appointment! Zachary, the RMA, was incredibly kind and welcoming, and Dr. Kevin Chung was very knowledgeable, patient, and took the time to explain everything clearly. I truly felt cared for from start to finish. I would highly recommend this office to anyone looking for excellent eye care!
Mar 2026
On a recent trip, I forgot to pack my contacts (dailies). Since my eye doctor is located out of state, they weren’t able to immediately help me. I called two other eyecare providers where I was staying who were ultimately unable to help but it took a while to come to that conclusion. I ended up calling Target on Cedar Crest and thankfully got Zack. He was great! He knew what questions to ask and in what order to quickly determine if they could even help and thankfully they could. The phone call took probably less than 3 minutes and they had some contacts ready for me in a matter of minutes.
Jun 2024
This morning, I didn’t know Target had optical store. Tonight I am glad I do. Store Manager Stephanie took great care of me, selling me two pairs of glasses with discounts galore and a GREAT insurance policy that will take the pain out of my inevitable, inadvertent destruction of my hapless spectacles. I’m sure Target didn’t lose money on me; the house usually wins, but I feel like I got a really good deal on two great pairs of glasses, my needs were esoteric, and Stephanie helped me very quickly and efficiently My eyesight is complicated. I’d go back in a heartbeat, and encourage you to be a customer if you’re in the market. I’ve been a fan of Target. Today...read full review