We recently hired Evident Presence to review our marketing program. Gale's Towing & Recovery has been a loyal yellow page advertiser over the past 22-yrs. They convinced us to cancel all print and go digital. We reluctantly took a leap of faith and agreed. So far, we have lowered our overall marketing budget and increased our cash calls dramatically! People who break down on the side of road use smartphones today, not print ads.
We recently hired Evident Presence to review our marketing program. Gale's Towing & Recovery has been a loyal yellow page advertiser over the past 22-yrs. They convinced us to cancel all print and go digital. We reluctantly took a leap of faith and agreed. So far, we have lowered our overall marketing budget and increased our cash calls dramatically! People who break down on the side of road use smartphones today, not print ads.