About Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from over 500 brands, both in-store and online. Customers can choose from over 25,000 products, including cosmetics, fragrances, skincare, and hair care items. Exclusive brands such as Kylie Cosmetics, Olaplex, and Colourpop are also available. The salon at Ulta Beauty provides various services, including haircuts, coloring, makeup, and ear piercing. Customers have praised the expertise and friendliness of individual stylists, such as Brittany, who made a client feel comfortable and delivered excellent results for a perm. Another stylist, Sheili, received high praise for her product recommendations and friendly demeanor. In addition to the vast product selection and salon services, Ulta Beauty offers Conscious Beauty options, prioritizing vegan, clean ingredients, cruelty-free, sustainable packaging, and community impact. The men's fragrance section has been noted for its organized presentation, pleasant staff, and competitive pricing compared to other large designer stores. Overall, Ulta Beauty stands out for its extensive product range, knowledgeable staff, and quality salon services.

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Reviews for Ulta Beauty

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May 2026
Shout-out to the amazing team at Ulta! We stopped by to grab a birthday gift for my husband and we had the best experience.

Allison at the Clinique area was incredible—so knowledgeable about skincare, body scrubs, and fragrance matching. She helped us pick the perfect gifts! Then, Sierra wrapped up our visit with the absolute best vibes at the register. Excellent customer service all around. We will definitely be back!
Mar 2025
Best Ulta store is always clean and organized. I would love to see the make-up of the Dior brand and Laura Geller. My only complaint is the lack of restock of the Rizos hair care products other than that, the store is great,customer service is excellent and the offers variety is good. The online service is accurate.
Nov 2024
The ladies here are so very helpful.
I have never worn makeup or done any foo-foo girly stuff. I was always a tomboy and way too busy fishing, riding bikes, or swimming to do makeup.

Then I had a baby girl. Fourteen years later, she loves this stuff. I personally think the stuff is a waste of money.

However, if you find yourself in a position of having to get this junk, the ladies here will tell you what you need. Every time I come here to get something for my daughter, they always tell me the correct item she wants.

I swear, a bar of Ivory soap and a washcloth would save people a lot of money!