About Be Browed Etcetera Permanent Makeup Studio & PMU Training/The Ohio Institute of Permanent Makeup
Be Browed Etcetera Permanent Makeup Studio & PMU Training, located in Cleveland, is highly regarded for its permanent makeup services and training programs. Founded by Brensha “Shay” Searcy, an AAM Board-Certified Diamond Trainer, the studio stands out for its commitment to artistry, safety, and client satisfaction. Specializing in brows, lips, eyeliner, and scar camouflage, it is also home to The Ohio Institute of Permanent Makeup, Ohio's only state-accredited PMU school. Clients consistently praise Shay for her professionalism, patience, and ability to make them feel comfortable during treatments. Many have traveled great distances, even from out of state, to receive her expert services, which include stunning powder ombré eyebrows that heal beautifully. The clean and modern studio atmosphere adds to the positive experience. Additionally, Shay’s training programs are noted for their quality and effectiveness. She is described as a dedicated educator who teaches with intention and genuinely cares about her students' success, not only in technique but in building a business. Overall, Be Browed Etcetera is recommended for anyone seeking both high-quality permanent makeup services and professional PMU training.
I had the pleasure of taking the Ombré/Combo Brow Course at The Ohio Institute of Permanent Make-up this Spring. It was an amazing experience start to finish. Shay is an amazing instructor and mentor. Her standards are much higher than the average bar in this industry. Not only does Shay teach top notch technique, she also teaches the ins and outs of the business and teaches the steps to success in this industry. The apprenticeship option is the key to getting immediate experience on real models with the guidance necessary to build skills to become an independent and confident brow artist. It’s also very beneficial to have an instructor who will answer any questions...read full review
Shay was AMAZING!!! Even after I completed the apprenticeship she’s still around to answer any questions I have! I was also lucky enough to be a model for her next class coming in and my eyebrows are perfect!!!!! Choosing a school for PMU is scary but I am so glad I chose OIPMU!!! Best decision EVER.
I had an amazing experience with Shay for my eyebrows! She was so professional, patient, and made me feel comfortable the entire time.She took her time to make sure my brows were shaped perfectly. The results look so natural, I love them. I highly recommend Shay to anyone considering microblading