Paulo and his team are the best of the best- truly the luxury experience you expect in NYC. Every person in the salon is exceptional and he even has an adorable dog. Prices for service are standard for the city and his products are soooo good and really affordable.
June 2025
Paulo came highly recommended by my friend Beatriz who suggested Paulo at the Boutique by Braé. The entire experience from start to finish was superb ⭐️⭐️⭐️⭐️⭐️✨✨✨✨?????The first time with a new hairdresser is usually stressful and you tend to sit on pins & needles, but none of that happened with Paulo and Igor!!!. Paulo was insightful, understanding, and patient when we discussed where my hair had been and in what direction we would be going with it. He did my highlights and arranged my extensions !!! Igor worked a lot as well with my treatment and styling !!!The shampoo was relaxing and Igor really took his time. I walked out feeling... read full review
June 2025
As a Brazilian, I truly believe that Brazilian hairdressers are the best — and this salon is one of the finest representations of that in New York. I’ve been coming here for years for my Brazilian keratin treatments, haircuts, and color. They always get it right. Paulinho is the star, but he’s surrounded by a talented and professional team who make you feel right at home. They truly listen, offer realistic advice, and deliver flawless results every time. I commute over an hour and a half each time — and I wouldn’t trade this place for anything. Every visit is 100% worth it. I always leave feeling like I have one of the models’ hair they post on their Instagram... read full review
Paulo and his team are the best of the best- truly the luxury experience you expect in NYC.
Every person in the salon is exceptional and he even has an adorable dog.
Prices for service are standard for the city and his products are soooo good and really affordable.
Paulo came highly recommended by my friend Beatriz who suggested Paulo at the Boutique by Braé. The entire experience from start to finish was superb ⭐️⭐️⭐️⭐️⭐️✨✨✨✨?????The first time with a new hairdresser is usually stressful and you tend to sit on pins & needles, but none of that happened with Paulo and Igor!!!. Paulo was insightful, understanding, and patient when we discussed where my hair had been and in what direction we would be going with it. He did my highlights and arranged my extensions !!! Igor worked a lot as well with my treatment and styling !!!The shampoo was relaxing and Igor really took his time. I walked out feeling... read full review
As a Brazilian, I truly believe that Brazilian hairdressers are the best — and this salon is one of the finest representations of that in New York. I’ve been coming here for years for my Brazilian keratin treatments, haircuts, and color. They always get it right. Paulinho is the star, but he’s surrounded by a talented and professional team who make you feel right at home. They truly listen, offer realistic advice, and deliver flawless results every time. I commute over an hour and a half each time — and I wouldn’t trade this place for anything. Every visit is 100% worth it. I always leave feeling like I have one of the models’ hair they post on their Instagram... read full review