The New End

The New End is a Japanese hair salon located in the Upper East Side of NYC. The salon's stylists specialize in hair design and care, considering factors like face shape, head shape, and hair texture to create personalized looks. They prioritize scalp health and maintaining beautiful, healthy hair. Clients have praised the stylists' talent and attention to detail, noting the skill and precision of the team.

One client shared a positive experience after a stylist fixed a bad haircut, leaving them with a style that looked even better than before. Another client was impressed with the owner, Nachi, who provided helpful advice on scalp care and delivered exactly what they wanted, even offering a quick styling to try a new look. The welcoming atmosphere and the care shown by the staff, including the assistant Carlos, have made many clients feel valued and eager to return. The New End is recognized as one of the best-kept secrets on the UES, with a reputation for skilled stylists and a bright, inviting space.