THE BARBER SOHO NEW YORK

Keizo Ozaki is superb. As I’m sure the rest of the team is, but so far I’ve only had the pleasure of working with him.
Firstly, I’m in the industry, new to the city, and generally have a hard time trusting folks with my big mustache. From the moment I sat in his chair I could tell I was in good hands, he knew the right questions to ask.
I got a standard beard trim for $40. I got multiple hot and cold towels, with a straight razor line up. And he restyling for my hair to put volume into the back where the headrest had flattened it. All with a level of care and attention to detail I have never seen a barber put into a service.
Sufficed to say he got a client for the foreseeable future.

there is good, better and best. This shop gives attention to each strand of your hair.
Clean, attentive and high-quality haircut.
Loved it.

Great service, extreme attention to detail, the best haircut I’ve gotten

I purchased the Barbers Grooming package and was extremely disappointed by the quality of the shave.

The facial and head spa were very nice and relaxing but I was very let down by the actual shave.

The barbers technique left me very irritated and bleeding. They went too quickly and did not spend enough time observing the direction of my facial hair.

After the head spa the barber attempted to style my hair but it was very sloppy and I had to immediately do it over.

I am capable of shaving myself better than the barber did and for such a high price I am very disappointed and will not return.

I was in town for a few days and decided to treat myself to a trim and shave. I was staying at a hotel on Thompson Street and happened to walk by this place—glad I did. Booking was super easy, though the availability was a bit limited (not surprising for a great spot).

On the day of my appointment, I was welcomed by Keizo, my barber, who made the whole experience feel personal and relaxed. From start to finish, it was top-notch. Keizo’s attention to detail and skill were obvious right away. He started with a hair trim—super clean, precise, and exactly what I wanted.

Then came the shave, which honestly stole the show. I’m not exaggerating when I say he used at least five hot towels throughout. It felt luxurious, almost like a spa treatment.

I actually caught myself thinking, “Maybe I should move to NYC, just for this.” That’s how good it was. Can’t recommend this place enough—and if you can, book with Keizo. I’ll definitely be back next time I’m in town.

I just got the greatest hair cut of my life I would 100% recommend this barber. 5 stars

This is the best barbershop and barbers I've ever had the fortune to visit. Mitsuru and staff run a top notch place, with a relaxing atmosphere and impeccable service. It's astonishing to have a perfect haircut, beard trim, shave and clean-up. I hope I'm a customer for life and that this place remains a New York institution.

I got the best version of my haircut style ever from Toto (and Ive been to a lot of barbershops) - thank you again!

Simply the best

Best experience! Best haircut. Superb customer service