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Benefit Cosmetics BrowBar

4.9 242 reviews
Cosmetics & Beauty Supply, Eyebrow Services, Waxing
Overall rating
4.9
out of 5
242 reviews
5 star 96%
4 star 1%
3 star 1%
2 star 0%
1 star 2%

About Benefit Cosmetics BrowBar

Benefit Cosmetics BrowBar at Macy's offers a wide range of services, from brow shaping and lamination to pore pampering. Skilled technicians provide exceptional service, including brow and lip waxing. Customers praise their expertise, professionalism, and friendly conversation. Sabrina has a loyal following, as many clients have never let anyone else touch their brows since visiting her. Que is also highlighted for her energy and helpful recommendations, making customers feel welcome and cared for. The BrowBar is described as a top destination, even for those traveling long distances, with one reviewer noting they would return for the "best eyebrow and lip waxing experience ever." Millie is appreciated for being authentic and fun, contributing to a pleasant experience in a busy store.

Oct 2026
5.0
I walked into Macy’s Herald Square and Jasmyn was just finishing with another customer who looked amazing. The woman couldn’t stop looking at herself and saying, “wow, I can’t believe this is me!” So I knew I wanted Jasmyn to work her magic on my eyebrows because they needed some serious attention. I’ve been getting them threaded for years and it’s usually hit or miss. It’s been over five months since I’ve had anything done to my eyebrows. I explained what I wanted but had no high expectations. Because I have some patches and wanted a nice shape not too thin and no maintenance (meaning no penciling). And I requested she not remove my grays.🤭 She surpassed… read full review
Apr 2026
5.0
Benefit brow service was great. I’ve been going to Sabrina for years now (HQ Macys location), she always does an amazing job with my brows. I recommend her to anyone who wants their brows to look great. ☺
Mar 2026
5.0
Sabrina is the best there! She just knows how to care of my skin in the process of waxing my eyebrows, which is great because I have very sensitive skin. She is worth the trip to Macys HSQ and I highly recommend her!
Photos of Benefit Cosmetics BrowBar, Macy's Macy's, 151 West 34th Street,  New York
All 28 photos

Hours

Monday 10AM - 7PM
Tuesday 10AM - 7PM
Wednesday 10AM - 7PM
Thursday 10AM - 7PM
Friday 10AM - 7PM
Saturday 10AM - 7PM
Sunday 11AM - 7PM

Good to know

  • by appointment only
  • accepts credit cards
  • accepts apple pay
  • bike parking

Location

Macy's Macy's, 151 West 34th Street, New York, NY 10001

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Benefit Cosmetics BrowBar · Macy's Macy's, 151 West 34th Street, New York, NY 10001

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