online it's great- great prices, great products, and the stores are super nice too; always in stock, but the customer service is terrible, and the staff are hateful, and often give me a hard time over nothing, would totally order online tho:)
About Ulta Beauty
Ulta Beauty is a large retailer offering a wide variety of cosmetics, fragrance, and skincare products from over 500 brands. Shoppers can find popular brands like Tarte, Fenty, and CHANEL, as well as exclusive brands like Kylie Cosmetics and Olaplex.
The store also features a salon that provides hair, skin, and makeup services, including haircuts, hair color, brow waxing, and lash extensions. Customers can book appointments online or walk in if stylists are available. While some customers have noted that the store can feel a bit understaffed and disorganized, others have praised the helpful service provided by staff members like cashier Grecia, who is recognized for her friendly attitude and smooth checkout experience. However, some visitors have mentioned that certain employees may not always seem welcoming, which can affect the overall shopping experience.
Reviews
As I’m learning to do my own makeup, ulta felt like a good place to start. I did majority of the research online and found most of what I was looking for. The store is well stocked and spacious.
Karizma at Ulta Kings Plaza is absolutely wonderful! She is incredibly knowledgeable, helpful, patient, and stylish. Her beautiful, exotic look always has me asking, “What liner is that? What lipstick? What blush?” She truly embodies her work and knows her products.
Thank you, Karizma, for patiently answering my million questions 😂 and never making me feel rushed. She listened to what I was looking for, guided me straight to the right products, and somehow had me in and out much faster than usual—while I still managed to spend just as much! 😂 Honestly, her personality and customer service definitely contributed to my purchases.
It’s refreshing to have someone… read full review
Photos

Hours
Good to know
- offers same-day delivery
- by appointment only
- accepts credit cards
- accepts apple pay
Location
5100 Kings Plz Ste 140, Brooklyn, NY 11234
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