About Aptic Consulting
Aptic Consulting is a digital and analytics firm that helps organizations improve their results with technology and data. They work with small businesses, start-ups, and medium-sized companies, creating tailored plans based on each client’s needs and resources. The team is experienced in setting up and fixing tools like Google Analytics, Google Analytics 4, and Tag Manager. Their work has led to significant improvements, such as fixing tracking issues, increasing revenue by $1.6 million, and providing clear dashboards to measure campaign success. Clients appreciate their clear plans, excellent execution, and ability to deliver custom development work and automated reports. Aptic Consulting has become the go-to provider for analytics and development needs, offering solutions beyond basic services to help clients succeed.
We had a patchwork of pixels in our stack. They simplified our setup, integrated everything in GTM, and set up consent-mode triggers. As a result, page speed scores have increased and compliance issues have decreased.
We believed that sales figures provided the complete picture. We found that 38% of the visitors were leaving for different reasons after Aptic fixed our Google Analytics setup and tracking. A few items needed to be fixed, and the targeted remarketing audience and enhancements were taken directly from GA data, which resulted in an increase of $1.6 million in revenue.
Finally see which ads pay off. They installed Google Analytics 4 and Tag Manager for our business website. Now a simple dashboard tells us which campaigns make sales no spreadsheet headaches.