2145 NJ-35, Holmdel
Mon 10AM - 9PM
4.4
★★★★☆
55 reviews
“I am leaving this 1-star review strictly to get the owner’s attention. I fully intend to delete it within 24–48 hours and replace it with a 5-star review. I genuinely love Beach Bum, care about your business, and would never want to permanently hurt your Google rating. I’ve been a loyal customer and Unlimited Beach Pass member for nearly 20 years.<br>My frustration has nothing to do with the salon itself—Beach Bum is the cleanest salon with the best beds around. My sole issue is the business hours (closing at 9 PM weekdays, 6 PM weekends).<br>As a working single mom, handling work, kids, errands, and dinner makes it nearly impossible to consistently use the membership I faithfully pay for. I am constantly racing the clock to get there before the final cutoff, which employees note is actually 8 to 10 minutes before closing. To show my desperation, I have frequently paid $40 out-of-pocket for an 8-minute session at Bella Beach in Holmdel just because they are open one hour later. Their quality doesn't compare, but life responsibilities leave me no choice.<br>Yesterday was the perfect example: I was near the East Brunswick location around 7:30 PM and wanted to try the new bed everyone is raving about. While driving, Google informed me they were closed until Wednesday. I turned around and rushed to my home salon, only to miss the doors by two minutes.<br>The demand for later hours is massive, and I see the lost revenue firsthand:<br>* **Evening:** On 3+ occasions while sitting frustrated in the parking lot after missing cutoff, I watched 5 to 10 customers pull up within a 15-minute window, only to turn away at the locked door.<br>* **Morning:** I arrived at 9:55 AM once thinking opening was 9 AM, and found multiple women waiting in line for the 10 AM opening.<br>Operating under limited, post-COVID hours is a missed opportunity. Pre-COVID, there were midnight options in NJ and 24/7 salons in Staten Island. I've spent a lot of time thinking of solutions:<br>### #1 - 24/7 VIP All-Access Gold Card Membership (Zero Labor Cost)<br>Convenience is a luxury, and I’d happily pay 3x my current monthly price for a Gold Card tier that utilizes a secure keycard entry system. The swipe system would track check-ins, start the bed, enforce the 24-hour tanning regulation, and manage security. Providing access to paper towels and disinfectant ensures members clean the beds before and after use. Gyms like Powerhouse in Hazlet operate 24/7 this way with limited staffed hours, and Planet Fitness offers overnight tanning with minimal staff. This would make Beach Bum an industry pioneer with zero added labor costs.<br>### #2 - Extended or Rotated Hours<br>If 24/7 access isn't possible, please consider adding 2 hours to the evening (11 PM weekdays, 9 PM weekends, especially for Free Tan Sundays). Alternatively, rotate hours among local branches, designating one location per night to stay open 2 hours later. I would gladly drive to any branch within a 20-mile radius for this.<br>I say this as one of your biggest supporters. If staffing is the primary issue, I’d honestly volunteer to work a few evening hours myself because I care that much. Please consider these solutions to benefit both Beach Bum’s bottom line and your loyal customers. Thank you for your time!”