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Ulta Beauty

3.8 112 reviews
Cosmetics, Cosmetics & Beauty Supply, Hair Salons
Overall rating
3.8
out of 5
112 reviews
5 star 50%
4 star 9%
3 star 8%
2 star 5%
1 star 28%

About Ulta Beauty

Ulta Beauty is a large beauty retailer in the US, offering a wide range of products from cosmetics to hair care. Customers can choose from over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and CHANEL, along with exclusive brands like Kylie Cosmetics and Olaplex. The store's Conscious Beauty section provides options for products with vegan, clean ingredients, cruelty-free, sustainable packaging, and positive community impact.

Customers have had varied experiences with staff. One customer praised Madison for her amazing work on hair, including all-over color highlights and a haircut. Another customer appreciated the help from a tall, curly-haired employee who assisted in finding hair ties. Madison received further compliments for her friendliness and her ability to educate customers about hair products, making a customer feel comfortable with their desired hairstyle. Shaylee also impressed a customer with her skills, providing a butterfly haircut and ensuring the customer was at ease throughout the process.

The store's salon offers various services, including haircuts, color, makeup, brows, ear piercing, and more. Customers have reported fast and easy checkout at the registers, even during busy holiday periods. Overall, Ulta Beauty provides a wide range of beauty products and services, with a mix of customer service experiences.

Aug 2026
5.0
Store employee, Luna, is amazing! She listened to me and was able to understand what I wanted. After doing some shade matching, she helped me find the exact products I needed. In fact, I've been in three days in a row now with different requests and was lucky enough to have her help me each time. I will now ask if Luna is available to help me each time I visit.
Jul 2026
3.0
I enjoy ulta and would rather go here than Sephora any day of the week. I really enjoy when these associates aren’t on top of you immediately and let you browse.

Lately I have noticed they’ve been more aggressive with trying to get sales or be overbearing sometimes in the same way Sephora employees are. If I need help I will seek someone out. I hope they don’t continue with the overbearing approach.

I was pressured by the cashier on one of my last visits to spend $25 more dollars to get $20 off. I understand that the coupon or sale was good, but now I have 4 products at home that I haven’t touched because I didn’t want or need them. I told this cashier no… read full review
Dec 2025
5.0
My 8 yr old daughter had tinsel put in her hair by Madison at Ulta. Madison was amazing! She was so energetic, friendly , and helpful. My daughter was nervous but Madison assured her it was going to turn out great and it did!!! 100% recommended
Photos of Ulta Beauty, 3120 Pine Lake Road Ste P,  Lincoln
All 42 photos

Hours

Monday 10AM - 9PM
Tuesday 10AM - 9PM
Wednesday 10AM - 9PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 9AM - 9PM
Sunday 10AM - 7PM

Good to know

  •  offers same-day delivery
  • by appointment only
  • accepts credit cards
  • good for kids
  • gender-neutral restrooms
  • bike parking

Location

3120 Pine Lake Road Ste P, Lincoln, NE 68516

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Ulta Beauty · 3120 Pine Lake Road Ste P, Lincoln, NE 68516

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